The Association of Magazine Media

TIME INC. NAMES NICHOLAS BUTTERWORTH HEAD OF PRODUCT, DIGITAL ENTERTAINMENT OF PEOPLE.COM AND EW.COM

(NEW YORK, August 20, 2015)  – Time Inc. has named Nicholas Butterworth Head of Product, Digital Entertainment of PEOPLE.com and EW.com.  The announcement was made today by Suejin Yang, VP/General Manager, Digital Entertainment of PEOPLE and Entertainment Weekly.

In this new role, Butterworth oversees digital product development and innovation for both PEOPLE.com and EW.com.  He is focused on developing a premium video experience for both brands while making video core to the digital user experience. Major priorities include digital storytelling innovation and user engagement optimization across both brand sites.  Butterworth manages a staff of five and reports to Suejin Yang.

"We couldn't be more excited to have Nicholas join us,” says Yang.  “His deep experience with entertainment brands and the start-up world is critical to establishing transformational product leadership to our business, which ensures our continued growth."

Butterworth has led the development and delivery of digital products in the past for brands including MTV, VH1, Sling Media, US Weekly, The Grammys, and Ford Models, while serving as CEO of MTV Interactive Group, Diversion Media, Kleverbeast Inc., and SonicNet, and as Head of Product for AGOGO Inc.  He is a former president of the Digital Media Association and board member of New York New Media.

Butterworth joins the digital team at a time of unprecedented growth:

  • PEOPLE/EW Network:  Remains No. 1 in comScore’s Entertainment News category since April 2015.
  • Video: +143 percent increase in PEOPLE.com video views (source: Omniture July 2015).
  • Millennials:  45 percent of PEOPLE.com’s audience is ages18-34; an increase of +15 percent year over year. 
  • 57 percent of EW.com’s audience is ages 18-34; an increase of +13 percent year over year (source: comScore June 2015).
  • Engagement: Not only did PEOPLE.com’s audience grow close to 50 percent year over year, but also user engagement/time
  • spent on the site increased 5 percent year over year (source: Omniture July 2015).

About PEOPLE

Time Inc.’s PEOPLE revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary thingsUbiquitous and still at the center of pop culture more than 40 years later, the PEOPLE brand is accessible on all surfaces (print, digital, video, mobile, social) bringing more than 75 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time.  In addition, comScore ranks the PEOPLE and Entertainment Weekly Network No. 1 in the entertainment news category. 

Each year major media across the globe anticipate the cover reveal of PEOPLE’s most famous franchise, the Sexiest Man Alive (which is celebrating its 30th anniversary in 2015) sparking a lively debate on social media.  With a trusted reputation and unparalleled access to the red carpet, celebrities, and entertainment, an essential component of PEOPLE’s editorial vision remains human interest stories, which touch and often mirror the lives of our passionate audience.  PEOPLE is an award-winning 24/7 news organization headquartered in New York City with reporters across the globe.  For more information visit PEOPLE.com and Timeinc.com, and follow @people on social media.

CONTACT:

Julie Farin, 212-522-6300

Date: 
Thursday, August 20, 2015