The Association of Magazine Media

TRANSAVIA FRANCE AND INK ANNOUNCE NEW MEDIA PARTNERSHIP

International airline, Transavia has appointed Ink, the world’s largest global travel media company, to create a new version bi-lingual inflight magazine in 2018.

The new exclusive deal will see Ink overhauling the airline’s inflight magazine enjoy! - which will be in front of millions of loyal passengers every year. From January, Ink will launch an upgraded, modern and upbeat editorial look and feel for the magazine which will include fun lifestyle and travel tips from influencers as well as in-depth features from across the airline’s 82 destination route network.

Ink’s joint CEO Michael Keating said:

“We are thrilled to be announcing a new partnership with Transavia France as it is an exciting, energetic and smart airline that has, in a relatively short period of time, established itself as a major player in the European market.”

“For brands, and their advertising, marketing and creative agencies, this new magazine to market offers a unique opportunity to target an ever-growing demographic of passengers and travelers. The refreshed magazine speaks directly to Transavia’s tech-savvy passenger base with fast-paced trend pieces and inspiring stories celebrating the lifestyle of spontaneous travel.”

Hervé Kozar, Chief Commercial Officer of Transavia France said:

“Offering our customers a unique and memorable experience is absolutely key to us here at Transavia France; so we are delighted to be working with Ink’s expert team to give our inflight magazine a total makeover. Expect new and exciting travel media from January 2018.”

Ink will manage the partnership from its headquarters in London and bring its award-winning editorial and sales teams to the partnership.

Transavia France join a portfolio of Ink’s 24 global airlines including: Etihad, United, easyJet and American Airlines. Its 300 staff, based across six global offices, produce 28 magazines in more than 10 languages, and manage digital clients across a wide range of platforms creating media that reaches more than 802 million passengers annually.

ABOUT  

INK
Founded in 1994 in London, Ink is the world leader in travel media. With a staff of more than 300 people, Ink creates award-winning media for the world’s biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 802 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and mobile devices.

Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. Ink works with travel companies around the world including: American Airlines, United, Etihad, Norwegian, easyJet, Qatar Airways and Amtrak amongst its portfolio of 28 magazines and digital clients.

In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo.

For more information regarding please visit www.ink-global.com

TRANSAVIA FRANCE
Transavia, the Low cost company of Air France-KLM Group offers flights to more than 107 destinations in Europe and Mediterranean Basin from its hubs in France (Paris, Nantes and Lyon) and in the Netherlands (Amsterdam, Rotterdam/The Hague, Eindhoven). With more than 13.3 million passengers carried in 2016, Transavia is today the first low-cost airline from Orly and the second from Paris (Beauvais, Roissy, Orly). In order to satisfy its customers more and more, Transavia places at the heart of its commitments the quality of its services and the proximity of its crews. Transavia was elected for the second consecutive year Europe’s best low-cost airline in 2017 by the Flight-Report website.

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FOR ADDITIONAL INFORMATION PLEASE CONTACT

For media inquiries: please email Daniel.Bee@ink-global.com
+1310 854 2834

www.ink-global.com

 

Date: 
Wednesday, December 20, 2017