The Association of Magazine Media





Third Annual Awards Honor Hotels, Cruise Lines, Airlines, Tourism Boards, and More

For Their Standout Social Media Campaigns


Esteemed 2014 Jury Includes Al Roker, Ann Tran, Rob Torres, and Jason Clampet, Among Others


New York, NY (June 9, 2014)Travel + Leisure® announced today the winners of the third annual Travel + Leisure Social Media in Travel + Tourism™ Awards (SMITTY® Awards), which recognize the companies in the travel and tourism industry showcasing the best and most innovative uses of social media.


Four Seasons Hotels and Resorts takes home the most awards with four wins. Also of note, Virgin Atlantic and The Hertz Corporation received two wins in two categories each. The winners of this year’s SMITTY Awards were selected by a distinguished jury of digital insiders and travel industry experts, including Rob Torres, managing director of travel for Google, and Al Roker, co-host and weatherman for NBC’s TODAY show. The jury reviewed hundreds of submissions and named winners and runners-up in 30 categories. 


“This year’s list of winners proves that travel companies are adopting new social media platforms at the same time as they’re innovating on the existing ones,” said Rich Beattie, Executive Digital Editor of Travel + Leisure. “From turning an in-flight safety tutorial into a music video, to using Twitter to find followers having a bad day and cheer them up, these companies truly understand how to engage their fans and enhance their travel experience.”


The winners and their campaigns can be seen on, with additional information available by searching #TLSMITTY on social media. The SMITTY Awards will also be featured in the Travel + Leisure July 2014 issue, available on newsstands June 20th.


To celebrate the SMITTY Awards, Travel + Leisure is hosting an event on July 9, 2014 at the Refinery Hotel rooftop in Manhattan.


Travel + Leisure SMITTY Awards 2014 Winners:

Best Use of Twitter:                                                                                        Virgin Atlantic; Runner-Up: The Ritz-Carlton Hotel Company

Best Use of Pinterest:                                                                                    VisitBritain; Runner-Up: Explore Georgia

Best Use of Instagram:                                                                                  Tahiti Tourisme North America

Best Use of Facebook:                                                                                   Four Seasons Hotels and Resorts

Best Use of Tumblr:                                                                                        VisitSweden; Runner-Up: Sofitel Luxury Hotels

Best Chat/Hangout:                                                                                        Residence Inn by Marriott

Best Long-Form Video:                                                                                  Virgin American; WestJet (tie)

Best Use of Foursquare or Other Location-Based Services:           Four Seasons Hotels and Resorts; Hilton Hotels & Resorts; The Hertz Corporation (tie)

Best App or Technology:                                                                               Roaming Hunger; Runner-Up: Oberoi, Mumbai

Best Blog:                                                                                                            Butterfield & Robinson; GrandLife Hotels (tie)

Best Use of Social Media for Public Service:                                         Montage Hotels & Resorts; Runner-Up: Fairfield Inn & Suites

by Marriott

Best Contest/Giveaway:                                                                               The Beaches of Fort Myers & Sanibel; Runner-Up: South African Tourism

Best Use of and Emerging Platform:                                                        Iceland Travel; Shangri-La Hotels and Resorts (tie)

Best Customer Service:                                                                                 Hyatt Hotels & Resorts; Runner-Up: Austin Convention & Visitors Bureau

Best Use of Social Media: Independent Travel

Journalist/Blogger:                                                                                          Amateur Traveler           

Best Use of Social Media: Independent Travel

Photo Journalist/Videographer:                                                                Bohemian Trails; Runner-Up: Let's Get Lost


Best Overall Use of Social Media:

Airline:                                                                                                                  Virgin Atlantic; Runner-Up: All Nippon Airways

Airport:                                                                                                                Singapore Changi Airport; Runner-Up: San Francisco International Airport

Attraction:                                                                                                          Vail Resorts; Runner-Up: Rocky Mountaineer

Car Rental Agency:                                                                                          The Hertz Corporation

Cruise Line:                                                                                                         Princess Cruises; Runner-Up: MSC Cruises USA

Tourism Board/DMO/Marketing Association:                                      Pure Michigan; Runner-Up: Los Angeles Tourism & Convention Board

Global Hotel or Resort Chain:                                                                      Four Seasons Hotels and Resorts; Runner-Up: Fairmont Hotels & Resorts

Individual Hotel or Resort, U.S.:                                                                 Beverly Wilshire, a Four Seasons Hotel

Individual Hotel or Resort, Global:                                                            The Westin Bund Center, Shanghai; Runner-Up: Ushuaïa Ibiza Beach Hotel

Outfitter:                                                                                                             Big 5 Tours & Expeditions; Runner-Up: G Adventures

Travel Agency/OTA:                                                                                        Expedia

Travel Resource:                                                                                              Fathom; Peek (tie)

Restaurant/Food Truck/Market:                                                               Sam’s Chowder House

Non-Travel-Industry Company:                                                                 Cubavera/Perry Ellis


Travel + Leisure SMITTY Awards 2014 Jury

Renee Blodgett, Founder and Editor, We Blog the World; CEO, Magic Sauce Media

Jason Clampet, Co-Founder and Head of Content, Skift

Mike De Jesus, Head of Travel and Tourism, Twitter

Travis Katz, Co-Founder and CEO, Gogobot

Ashley Perez, Senior Editor, BuzzFeed

Cole Rise, Travel Photographer

Al Roker, Co-Host and Weatherman, NBC’s TODAY Show

Rob Torres, Managing Director of Travel, Google

Ann Tran, Travel Social-Marketing Strategist



Liz Marsh / 212 522 0941 /

Raina Dembner / 212 522 4305 /




About Travel + Leisure

The world’s most influential travel brand, Travel + Leisure, offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, expert reporting, and award-winning coverage of hotels, food, design, style, culture, and trends.  Travel + Leisure® features news, finds, and opinions that empower its readers and users to travel better. With a global reach of more than 5.8 million readers, the Travel + Leisure print portfolio includes the U.S. flagship and five international editions in Mexico, Turkey, China, India/South Asia, and Southeast Asia. The U.S. edition of T+L, that launched in 1971, is also available on tablet. Travel + Leisure has an authoritative website,, and an extensive social media following of more than two million. The T+L brand also encompasses newsletters, clubs, retail stores, and media collaborations.


Monday, June 9, 2014