The Association of Magazine Media

TRUSTED MEDIA BRANDS RD.COM AND FAMILYHANDYMAN.COM HIT RECORD OCTOBER DIGITAL PERFORMANCE

Mobile Accounts for Seventy-Seven Percent of Trusted Media Brands Digital Traffic

NEW YORK, N.Y., (November 29, 2017) -- Trusted Media Brands TrustedMediaBrands.com a leader in brand-driven multi-platform media content, and home to iconic brands such as Reader’s Digest, Taste of Home, and The Family Handyman, among others, today announced that its highly popular digital destinations RD.com and Familyhandyman.com had record traffic for the month of October.

Based on the latest comScore reporting, RD.com had 8.5 million unique visitors during the month of October, a 47% increase from the same period last year. In addition, Familyhandyman.com reached a 5.5 million unique visitors during the same period, a 39% increase from the same period last year. Both brands also witnessed strong month over month growth with RD.com increasing its UVs by 37% and Familyhandyman.com increasing its UVs by 66% respectively.

According to Vince Errico, Chief Digital Officer, the strong performance reflects the increased appeal and relevance of these brands to digital audiences, especially Millennials, searching for authentic and brand safe content. “Whether they are seeking lifestyle information in areas such as health and wellness on ReadersDigest.com or DIY and How-To tips to help them design, build, and decorate with their own personal style on FamilyHandyman.com, our trusted content is delivering for them across the digital landscape.”

He notes the strong growth is being fueled by mobile audiences who continue to transform how digital content is discovered and consumed. “We have invested in both people and resources to ensure that our content provides a highly engaging and valued experience to our audiences and can be easily discovered regardless of the platform,” says Errico. He states that over the past year, Trusted Media Brands has added over 60 members to its digital team as the company continues to transform its business with a digital first approach to content delivery.

Trusted Media Brands also witnessed strong growth in its network properties Taste of Home Group, Haven Home Media and Reader’s Digest Health connect. Based on the latest comScore reports, the Haven Home Network reported over 30.4 million UVs for the period, a 59% increase over the same period last year; the Taste of Home Group reported over 40.7 million UVs for the period, an increase of 6% for the same period last year; and, Reader’s Digest Health Connect increased its UVs by nearly 21% over the previous month.

Among the core digital destinations for its primary brands, Trusted Media Brands now reaches over 51 million UVs per month, with over three out of four visitors reaching these sites via mobile devices.

“We continue to focus on leveraging our assets and content in innovative ways to accelerate our digital growth,” states Bonnie Kintzer, President and CEO, Trusted Media Brands. “We believe that as we deepen our audience engagement on existing and emerging digital and social media platforms, there will be a broad range of opportunities for marketers to share their brand stories within that conversation in a brand-safe environment.”

About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include MyDIYUniversity, the Taste Community and Haven Home Media.

Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit TMBI.com.

 

Media Contacts:
Patrick Taylor, Sr. Communications Advisor,
Trusted Media Brands
Patrick.Taylor@TrustedMediaBrands.com
917/653-4785


Dana Casalino for Trusted Media Brands, Inc.
dana@kitehillpr.com
973/464-7642

 

 

Date: 
Wednesday, November 29, 2017