The Association of Magazine Media





Esteemed Publishing Veteran to Head Native Advertising for

TV Guide Magazine and TV Insider


(New York, NY) – TVGM LLC, the parent company of TV Guide Magazine and, has named industry veteran Larry Keith as Director of Custom Solutions. Keith, a well-seasoned executive with 35 years in national media, will consult for TVGM on native advertising initiatives and spearhead the launch of TVGM Content Solutions, the company’s custom branded content unit.


TVGM Content Solutions will seek to leverage the status of its properties, with TV Guide Magazine, America’s premiere television authority for 60+ years, ranked #15 in audience of top national magazines, and, a sharp and savvy guide to what’s worth watching. TVGM will offer advertisers exclusive access to a targeted, engaged, interactive audience, with a combined reach of over 16 million passionate television enthusiasts.


“TVGM has a long heritage of providing meaningful solutions for marketers who recognize the power and credibility of our best-in-class television coverage, along with the scale of our highly engaged audience of TV enthusiasts,” TVGM CEO David J. Fishman said. “Larry is a world-class talent, and I am excited for him to lead our Custom Solutions team as we expand our array of projects and productions.”


Larry Keith joins TVGM as a consultant with a rare, balanced perspective, having spent half of his extensive career as a writer and editor, and the other half in business development. During his 16-year tenure as Editorial Projects Director at Sports Illustrated, Keith helped generate more than $250 million in revenue across multiple categories for SI and Time Inc. Keith edited one Swimsuit Issue and three Official Olympic Souvenir Programs, was editor in charge of three Time Inc. magazine development projects, authored 19 cover stories on such personalities as Reggie Jackson, Pete Rose, and Magic Johnson, and as Senior Editor was responsible for the magazine’s baseball, college basketball, and television industry coverage.


“We're hoping to achieve a closer partnership with leading advertisers and create added editorial value for readers, with stories that advertisers want to sponsor and readers want to read. TVGM has always represented the best opportunity to engage a captive audience that loves TV. What better place for advertisers to enhance their brand and reinforce their television investments? There is also potential for content to extend into lifestyle interests,” says Keith. “I’m thrilled to be working with David and the TVGM staff, and helping to take this great brand into a new and exciting time in our business.”




Keith serves on the Board of Advisors to University of North Carolina, Chapel Hill School of Journalism and Mass Communications, from where he holds a degree.



About TVGM:

TVGM is the publisher of TV Guide Magazine—America’s most trusted television authority for more than 62 years, with over 13 million weekly readers—and the TV Insider digital properties. TVGM also offers custom publishing and back-office solutions to a variety of independent brands. TVGM, LLC is a division of OpenGate Capital, the global private investment firm. 


For further information, please contact Jessica Ricci, 212.852.7366 or



Jessica Ricci
Publicity Consultant
TV Guide Magazine

TV Insider

50 Rockefeller Plaza, Floor 14
New York, NY 10020


Thursday, May 7, 2015