The Association of Magazine Media


New York, NY (May 11, 2017)—Whisky Advocate, the world’s leading authority on whiskey and spirits, launched its newly redesigned website,, to better serve whiskey lovers around the globe.

The visually enhanced aesthetics—which are part of the overhaul that was spearheaded by Digital Content Editor Susannah Skiver Barton—provide a better user experience across desktops, tablets and mobile devices.

“We recognized a need to create an enhanced digital experience to help whiskey lovers delve deeper into their passion and the world of whiskey. The website is part of a new chapter for Whisky Advocate, as we plan on expanding our digital presence even further in the upcoming year,” said Marvin R Shanken, founder and chairman of M. Shanken Communications.  In April, Shanken became Editor & Publisher of Whisky Advocate, a title he also holds at leading luxury lifestyle magazines Wine Spectator and Cigar Aficionado.

Among the new notable editorial features:

  • Ratings: Over 3,500 searchable ratings and reviews covering hundreds of whisky brands across all categories from scotch to bourbon.
  • Whisky 101: A section dedicated to empowering whisky lovers with the necessary knowledge to get the most out of their dram, from the basics to instant expert guides.
  • Cocktail Recipes: From classics like the Mint Julep to original creations from the country's best bartenders, learn how whisky can make an amazing cocktail.
  • News:  When a craft whiskey distillery gets acquired or a new Van Winkle bourbon hits shelves, Whisky Advocate will act quickly to share all the details.  
  • Video: Get to know the Whisky Advocate editors as they delve into trending topics, hot whiskies, and more, including distillers, blenders, and other notable guests.
  • Events: A dedicated section covering all the WhiskyFest events to make it easy to purchase tickets and planning a perfect evening of tasting.

“There has never been a more exciting time in the world of whiskey as sales over recent years have soared along with the proliferation of new products,” said Jeffrey Lindenmuth, Executive Editor. “We look forward to extending our partnership with whisky lovers across America and whisky producers from around the world.”

M. Shanken Communications
Whisky Advocate ( is the leading whiskey magazine in the U.S. and hosts multi-city WhiskyFest™ events, which are the longest-running and best-attended whisky festivals in the country. Celebrating 25 years, this signature event series features the finest whiskies from all around the world, poured by the people—the very living legends—who make them.

Headquartered in New York City, with offices in Napa Valley, M. Shanken Communications also publishes Wine Spectator, Cigar Aficionado, Market Watch and Shanken News Daily. M. Shanken Communications is a family-owned business that takes great pride in the many charitable endeavors it supports, raising more than $50 million over the past 40 years.


Thursday, May 11, 2017