The Association of Magazine Media

WOMEN’S HEALTH MAGAZINE ATTRACTS TOP TALENT FOR ASSOCIATE PUBLISHER AND NATIONAL DIGITAL SALES DIRECTOR ROLES

August 24, 2016 – NEW YORK, NYWomen’s Health, the leading women’s wellness and lifestyle magazine published by Rodale Inc., today announced the appointment of two new executives joining the brand’s marketing and digital sales teams. Marketing veteran Marnie Braverman has been named Associate Publisher, and advertising executive Lindsay Nickens has been named National Digital Sales Director of the brand, effective immediately.

In her new role as Associate Publisher, Braverman will lead the Women’s Health marketing team in integrated marketing and brand innovation.  Before joining Women’s Health, Braverman served as Associate Publisher, Marketing at Condé Nast’s Brides magazine and Brides.com, where she generated millions of dollars in advertising revenue through first-to-market multi-media programming.  Braverman also served as Vice President of Marketing at Time Inc.’s Health magazine and Health.com, where she was responsible for branding, client solutions, and digital development. Most recently, Braverman served as a marketing consultant for the Food Network, providing strategic marketing services.

As National Digital Sales Director, Lindsay Nickens will be responsible for driving growth in key ad categories across the brand’s growing digital platforms. In this position, she will be tasked with developing digital-first programs with 360-degree integrations to connect advertisers with Women’s Health’s robust digital, social, and print audiences. Previously, Nickens held integrated sales director positions at titles including Self, The Atlantic, and WIRED, where her consultative sales approach proved extremely successful in bringing advertiser stories to life through customized cross-platform strategy including digital, video, social, television and print extensions. Most recently, Nickens served as a Senior Account Manager at Bloomberg, developing programs for clients including Microsoft, BASF, and Siemens.

Of the brand’s new hires, Women’s Health Vice President/Publisher and Managing Director Laura Frerer-Schmidt says, “In a time when the marketplace is more competitive than ever in attracting advertising dollars, we are thrilled to welcome these two seasoned talents to our team. Beyond their impressive track records in launching successful programs and driving revenue, Marnie and Lindsay both demonstrate the creativity and tenacity needed to propel a brand forward in 2016 and beyond. We are excited to see what new initiatives we can build together for the future of Women’s Health.”

According to the latest Magazine Media 360° Brand Audience report, Women’s Health has increased its audience more than 4% year-over-year across print, digital, web and video platforms.

Year-to-date, Women’s Health has grown:

  • Market share by+17% among its contemporary women’s brands (PIB, January-July ‘16)
  • Print advertising pages by +2% and print revenue by +6% (PIB & Publisher’s Estimate, Jan-Sept ‘16)
  • Digital revenue by +21% (Jan-July ‘16)
  • Unique visitors by +4% and page views by +20% (comScore, Jan-July ‘16)
  • Amongst contemporary women’s publishers, Women’s Health boasts one of the largest social audiences, second only to Cosmo. With over 13.1 million combined followers, WH has a larger social audience than Glamour, Health, Refinery29, Shape, Self, Marie Claire, PopSugar, Buzzfeed Health and HuffPost Women.  
  • Reaching 18.4 million consumers in the U.S. across platforms, Women’s Health owns the largest share of market in the Women’s Health and Fitness magazine category by more than 1.6 million readers.   

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About Women’s Health: Women's Health propels 32 million global consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives.  Launched in October 2005 and published 10 times a year by Rodale Inc., Women's Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013 and 2014; included on Adweek's annual Hot List four times and most recently named Hottest Health/Fitness Magazine and Reader's Choice in 2015; and was named Advertising Age's 2009 Magazine of the Year and also listed among their 2013 A-List winners. With 24 editions in 50 countries, the magazine continues to be the fastest growing women's magazine in the world. Get more information at www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag), Facebook (Women's Health Magazine), and Instagram (@WomensHealthMag).

Contact: Lauren Doyle at 212.808.1412 or lauren.doyle@rodale.com

 

Date: 
Wednesday, August 24, 2016