The Association of Magazine Media


March 23, 2017

Enthusiast Brand Leaders to Connect and Share Ideas in
Marina del Rey, California on May 22-24, 2017

NEW YORK, NY – March 23, 2017 – Top independent publishing executives will convene for the 13th Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Marriott Marina del Rey on May 22-24. Chaired by Scott Dickey, chief executive officer, TEN: The Enthusiast Network, the theme of this year’s conference is Excite: Leveraging Brand Power.  

“The IMAG Conference is one-of-a-kind,” says Linda Thomas Brooks, president and CEO of MPA – The Association of Magazine Media.  “It brings together the leaders of more than 80 companies for two and a half days of robust conversations and candid idea sharing to help one another grow their business. It is inspiring as well as a forum for acquiring tactical and actionable insights.”

The topics are carefully chosen by MPA’s board of independent media executives, with three areas of focus:

  • Diversifying Revenue
  • Audience Monetization
  • Role of Data

“This is the only meeting that offers this much valuable information and proven results around one clear objective: transforming enthusiast media brands,” added Dickey. “From examining the big picture, down to hearing the details of specific case studies, there is no other conference that fosters collective success for indie publishers like IMAG.”

Program highlights include:

  • Mike Benson, chief marketing officer, Amazon Studios will speak at the opening night dinner reception at TEN’s new 85,000 square foot global headquarters which includes a start-of-the-art studio production facility.
  • The Big IDEAS Showcase hosted by Don Peschke, founder, August Home Publishing, highlights dozens of case studies and bring industry leaders together to share successes and explore new opportunities.
  • Rob Shaw, global sports media partnerships, Facebook and Amy Hudson, strategic partner development, Facebook will share how publishers can effectively use Facebook Live to give users a behind-the-scenes glance into their brands. 
  • Keith Richman, president, DEFY Media and Eric Zinczenko, chief executive officer, Bonnier Corp. will each share their brand stories and how they have adapted to the changing media landscape.
  • Jeffrey Johnson, publisher, San Francisco Chronicle and Beth Buehler, chief operating officer, Rodale Inc. will each discuss diversifying revenue and brand building.
  • David Nussbaum, chief executive officer and chairman of the board, America’s Test Kitchen will reveal how his company effectively uses data to engage new audiences and grow business.  
  • KC Estenson, former head of digital at CNN and founder, Ametora will deliver a presentation on the pivot to newsroom-orientated content creative, a critical shift in today’s media landscape.
  • Michael Finnegan, president, Atlantic Media, Joshua Macht, executive vice president and group publisher, Harvard Business Review and Malcolm Netburn, chairman and chief executive officer, CDS Global will separately speak on audience monetization and leveraging brand equity.

On Tuesday, May 23, conference attendees are invited to the second annual Imagination Awards dinner and reception to honor the work of independent Publishers. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives and successful execution and results.

IMAG sponsors include AdvantageCS, Alliance for Audited Media, CDS Global, MediaWorks 360, min, Publishers Information Bureau, Publishers Press, Quad/Graphics and West Linn Paper Company/Port Hawkesbury Paper.

For more information about the 2017 IMAG Conference and to purchase a ticket, go to

About the IMAG Community
MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the publishing industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.