The Association of Magazine Media

RONAN FARROW, GAYLE KING, SIR MARTIN SORRELL, CHRISTINE BEAUCHAMP, ADAM MOSS, ALAN MURRAY, EFREM “SKIP” ZIMABALIST III AND MORE TO JOIN THE 2018 AMERICAN MAGAZINE MEDIA CONFERENCE LINEUP

January 8, 2018

350+ Decision Makers from Media, Technology, Advertising and Related Industries to Explore “Magazine Media. Better. Believe it.” Theme at Conrad New York, February 6, 2018

                                      

NEW YORK, NY – January 8, 2018 – Top leaders in magazine media, technology, advertising and more will convene for the American Magazine Media Conference (AMMC), hosted by MPA–The Association of Magazine Media at the Conrad New York on February 6, 2018. This year’s conference is devoted to the theme “Magazine Media. Better. Believe it.” exploring magazine media’s unmatched ability across platforms to produce professional, credible, trusted and brand-safe content for consumers and marketers alike.

“In a time when both consumers and marketers question the trustworthiness and legitimacy of their news sources and information, magazine brands are long-standing, recognizable and trusted by consumers and advertisers,” said Linda Thomas Brooks, president and CEO, MPA–The Association of Magazine Media.  “AMMC will celebrate magazine media’s ability to communicate with authority in safe environments, relentlessly fight for the truth, influence and inform consumers, and help advertisers reach their goals.”

The theme of this year’s conference coincides with the industry marketing campaign that launched in October. In a combined effort under MPA, over 130 magazine brands from 37 companies participated in the campaign, reinforcing the power of magazine media and how its credible news and information is created.

“Just like the industry came together for an important marketing campaign, we will join forces again for magazine media’s most essential conference,” said Stephen M. Lacy, chairman of MPA’s board of directors and chairman and CEO of Meredith Corporation. “AMMC is the best meeting to provide our industry’s top leaders with invaluable insight, actionable takeaways and inspiration for their companies.”

Program highlights include:

  • In a discussion with Gayle King, New Yorker Contributor Ronan Farrow will share how one of the year’s top stories came to light and how magazine media continues to fight for truth.

  • WPP Chief Executive Sir Martin Sorrell, in an interview with Time Inc.’s Alan Murray, will candidly discuss the biggest concerns facing marketers today, including the dangers of short-term focus, the rise of digital giants and the ever-evolving media landscape.

  • Amazon Fashion President Christine Beauchamp will discuss the retail landscape and Amazon Fashion’s initiatives with Hearst Magazines Chief Content Officer Joanna Coles.  

  • David Carey of Hearst Magazines, Andrew W. Clurman of Active Interest Media, Stephen M. Lacy of Meredith Corporation, Robert A. Sauerberg Jr. of Condé Nast, Pam Wasserstein of New York Media and Eric Zinczenko of Bonnier Corp. will review the topics of the day and reveal their predictions for the industry in a panel moderated by MPA’s Linda Thomas Brooks.

  • In a panel moderated by New York Magazine’s Adam Moss, Julie Alvin of Time Inc., Michelle Lee of Allure, Eli Lippman of American Media, Inc. and Jessica Shanken Reid of M. Shanken Communications will reveal their thoughts on current trends, the state of the industry and where they are placing bets for future growth.

  • Michael A. Clinton, President, Marketing and Publishing Director, Hearst Magazines, will share how the industry-wide marketing campaign “Magazine Media. Better. Believe it.” came to fruition and is successfully reminding consumers and marketers of the power of magazine brands. 

  • National Geographic’s Brendan Ripp will reveal the insights, learnings, and pivotal decisions that enabled National Geographic to transform from a magazine journal to a global media super brand, with a diversified product portfolio, all fueled by purpose at its core.

  • As global chief operating officer of GTB, the group of agencies dedicated to the 115-year-old Ford brand, Kim Brink will deliver a keynote presentation on changing consumer perceptions, mobilizing fans and attracting new audiences to legacy brands. 

The conference will conclude with The Kelly Awards to honor outstanding magazine media advertising; a ceremony—hosted by Samir “Mr. Magazine” Husni—honoring the best magazine launch of the year; and the Lifetime Achievement Award given to Active Interest Media’s Skip Zimbalist and presented by Actress Stephanie Zimbalist and AIM’s Andrew W. Clurman.

AMMC sponsors include Alliance for Audited Media, CDS Global, CMG-Comag Marketing Group, FOLIO:, GfK, LSC Communications, Publishers Information Bureau, Quad/Graphics, Vindicia and Zinio.

For more information about the American Magazine Media Conference and to purchase a ticket, go to www.magazine.org/AMMC18.

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About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

Press Contact:
Susan Russ
212‐872‐3732

sruss@magazine.org

 

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