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MPA-IMAG Independent Magazine Media:
Innovative Opportunities to Monetize Digital
Magazine Activities on the iPad
Richard Stephenson, CEO of YUDU will tackle 3 issues:1) The monetization opportunities for magazine publishers to create iPad archives of back issues.2) The value of building a reader community through container apps and techniques for cross promotion and delivering reader offers.3) Sharing some innovative and different methods YUDU magazine clients have deployed to monetize apps.
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