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Whether you are evaluating and developing new opportunities or steering your organization through economic downturn and digital transformation as we are experiencing, it is top of mind for all magazine executives.  Join our speakers,
Mike Edelhart, Managing Director of First30 Services, Don Nicholas, Managing Partner, Mequoda Group, LLC. and Eric Shanfelt, Executive Vice President, Aspire Media as they share their recent experiences and guide you through this unprecedented path.

Our Financial Bootcamp session will help you drive inefficiencies out of your business.  Patricia Fox, Vice President Circulation and Production of Active Interest Media, Clay Hall, CEO of Aspire Media, LLC, Barbara Israel, Partner, Weiser LLP and Tom Winsor, President, Horse Media Group will help you develop a clear picture of your company’s current financial situation and supply you with a pathway to regain control in all areas of operation.

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For many outsourcing is simply delegating non-core functions to an external organization.  For others it is an effective business strategy to help improve their business.  This panel of outsourcing experts moderated by Len Burnett, Co-CEO Uptown Media Group, includes Jim Elliott, President of James G. Elliott Company, Rick Jones, President & CEO, DJG Marketing and Dedra Smith, President, Printmark West will demonstrate the benefits of partnering everything from Advertising Sales to Production.

Rita Cohen, Senior Vice President of Legislative and Regulatory Policy at MPA and Teresa Stack, The Nation’s President will address the latest legislative and postal issues being addressed by the new Obama administration.

Print advertising plummeting and flat digital sales have everyone rethinking their Advertising Sales Strategies.  Leslie Laredo, President and Founder of The Laredo group, along with three publishers--Christopher Jerard, Storm Mountain Publishing and Kent Ebersole, Backpacker will help you review your assets and reposition them for maximum sales.

Magazine publishers (like all print publishers) are scared to death by the onslaught of the digital age, change in consumption habits, etc.  A panel of educators will delineate what will be the winning strategies now and after consumer adoption of new gadgetry (offering both high-fidelity and convenience).  Confirmed speakers:  Mike Edelhart, First30 Services (moderator), Dr. J. Richard Stevens, Lynn Schofield Clark, Daliah Singer and Laura Kornish.

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Bo Sacks will look into The Future of Publishing.

Chris Allen, Consultant for Food Network Magazine, Don Peschke, Founder/CEO of August Home Publishing and Clay Hall, CEO of Aspire Media, LLC will explore the Brand Beyond the Page.  Moderated by Colin Crawford, Media7. 

E-readers, smartphones and other Wi-Fi ready devices are rapidly
transforming how we consume content.  MPA’s newly appointed technology liaison Charles McCullagh along with Colin Crawford, CEO Founder of Media7; Rachel Woodland-Wilson, Director, Content and Vertical Partnerships for Plastic Logic; Jeanniey Mullen, EVP and CMO, Zinio; Sue Marek, Editor-in-Chief of FierceMobileContent.com and Steve Linke, Associate Director, Business Development - Open Developement, Verizon Wireless, will look into the future-Technology 2014.

Print-on-demand for magazines?  HP/MagCloud will present the latest technology and advantages for small- to mid-sized print runs.  Moderated by Andy Bolwell, HP/MagCloud.  Panelists are: Noah Kalina, Kalina Magazine; Mike Gnade, Indie Games Magazine; and Jini Rooney, BizTechDay.

Digital Case Studies will feature David Lusterman, Founder/Publisher, String Letter Publishing, Janine Scolpino, Enthusiast Group Senior VP/Consumer Marketing at Taunton Press and Jonno Wells, CEO of Surfline Inc.