The Association of Magazine Media


Tablet Metrics

The MPA, working with a coalition of senior magazine executives from throughout the industry, has developed a common set of definitions, a consistent position on timing for data release, and guidelines around tablet metrics. These voluntary guidelines are intended to provide enhanced understanding and clarity about the measurement of magazine media audiences on tablets for the advertising community.

ASME Guidelines for Editors and Publishers

Learn more about the industry guidelines that govern the relationship between magazine editorial and advertising.