The Association of Magazine Media

Inspiration Video - BMW An Expression of Joy, 2010 Finalist

 

Advertiser:BMW
Agency:GSD&M Idea City
Campaign:An Expression of Joy
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RESULTS
+85% boost in sales over three month launch period with halo effect post-launch.
 
FULL CREDITS
David Crawford
SENIOR VP/GROUP CREATIVE DIRECTOR		Hank Corwin
LOST PLANET/EDITOR
Jay Russell
GROUP CREATIVE DIRECTOR		Ben Dickinson
RSA/DIRECTOR/EDITOR
Wade Alger
CREATIVE DIRECTOR		Jake Scott
RSA/DIRECTOR
Scott Brewer
ASSOCIATE CREATIVE/ART DIRECTOR		Marji Abrahams
RSA/PRODUCER
Ryan Carroll
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER		Igor Panitz, Simon Puschmann
PHOTOGRAPHERS
Becky Carrel
SENIOR PRINT PRODUCER		 
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