The Association of Magazine Media

Inspiration Video - Harley-Davidson, 2010 Finalist

 

Advertiser:Harley-Davidson
Agency:Carmichael Lynch
Campaign:Harlistas
magazine-ads-harley-davidson
View all Harley-Davidson ad executions
 
RESULTS
+8.2% rise in share of motorcycles among Hispanic target; +615% increase in web traffic to the Hispanic section of the Harley-Davidson web site.
 
FULL CREDITS
Tom Riddle
CREATIVE DIRECTOR		Genna Freeberg, Marc Bloomquist
ONLINE PRODUCTION
Doug Pedersen
ART DIRECTOR		Sandro
PHOTOGRAPHER
Heath Pochucha
COPYWRITER		Peter Gilbert
DIRECTOR
Andrea Mariash
ART PRODUCER		Workhorse Media
FILM PRODUCTION
Charlie Wolfe
PRINT PRODUCER		Mick Uzendoski, Drive Thru
EDITORIAL
Joe Grundhoefer
DIRECTOR OF INTEGRATED SERVICES		Britta Larson, Jenna Tietje
ACCOUNT MANAGERS
Jon Mielke, Tara Mulholland
PRODUCTION		 
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