PUBLISHERS INFORMATION BUREAU (PIB)® is the premier source of consumer magazine advertising paging, expenditures and related information. PIB® is a membership organization administered by The Association of Magazine Media (MPA). Both MPA and Non-MPA members are able to join.
PIB® is recognized in the industry as the most trusted source of print magazine ad data. Agencies, advertisers, industry analysts and venture capital companies that share an interest in the print ROI component of the magazine industry regularly rely upon the organization’s reporting.
Published issues of approximately 200 consumer magazine titles and newspaper distributed magazine supplements are processed and verified each year available through Kantar Media.
Advertisers, agencies, magazine publishers and others may subscribe to Kantar Media products and services. Subscription fees vary by product. Please contact Kantar Media at 212.991.6087, for more information.
Consumer Magazines Syndicated TV
Sunday Magazines Spot TV
Local Magazines Spanish language TV
Hispanic Magazines Outdoor
B to B Magazines Network Radio
Tablets National Spot Radio
Local Newspapers Local Radio
National Newspapers Internet Display
Hispanic Newspapers Internet Paid Search
Network TV Branded Entertainment
Cable TV Online Video
ELECTRONIC PRODUCTS FOR MAGAZINES THAT INCORPORATE PIB® DATA
DirectHEAT: An account management system designed for media sales and marketing professionals. DirectHEAT will assist you in the management of your active accounts and prospects as well as help you identify new prospects and opportunities. Based on your Personal Roadmap which includes your properties, accounts/prospects and competitive set, numbers are crunched, graphs and charts are created, shares-of-market are produced, competitive analyses are generated and brand contact information is obtainable. Insights are downloadable into Excel as well as presentation-ready PowerPoint document. Sharing information is made easy by providing the ability to print and email information in one-click throughout DirectHEAT.
MagAdvisor: The premier information tool for publishers and research professionals, MagAdvisor delivers a full-page view of the consumer magazine marketplace. Its dynamic database, updated nightly, gives access to the most current information, and includes access to 10 years of PIB® Magazine detailed level information. Page and expenditure information is available on more than 350 historical PIB® member publications, with links to print creative that can be downloaded for your strategic needs. Find out who is advertising, where and at what cost in consumer and Sunday magazines. From your market share and client’s budget allocation to new sales prospects and more, MagAdvisor delivers the magazine insights that help you achieve sales and marketing goals.
Stradegy: The research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your needs. This flexible application allows you to zoom in from top-level overview to highly-granular detail. It provides comprehensive advertising information on over 3 million brands across 22 media covering $140 billion in advertising expenditures.
Ad$pender: Provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends for 18 measured media, accessible by industry, parent company, and brand. Data is available via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.
For further information about subscribing to DirectHeat, MagAdvisor, Ad$pender, Stradegy or for PIB® Customized reports, please contact:
For further information about PIB® membership, contact:
©2013 Magazine Publishers of America, Inc.