LATEST PIB DATA
Statement from MPA – The Association of Magazine Media
April 8, 2013
While it's important to consider that Magazine Media now encompass myriad of platforms and reader commitment stays strong, it's with some optimism that we report that print magazines saw an advertising revenue lift in Q1 2013, despite continuing softness in paging. This is the first ad revenue uptick in nearly two years, according to the latest PIB numbers. More than 61% more titles posted PIB revenue and page gains compared to Q1 2012. In addition, the Food & Food Products ad category registered an increase in both ad page and revenue for the first time since Q3 2010, and Technology, down three of four quarters last year, showed double-digit ad dollar and page growth in Q1 2013.
MPA President and CEO Mary Berner is available to provide additional context on the latest PIB data. Please Cristina Dinozo at cdinozo@magazine.org to schedule an interview.
From a broader perspective, 2012 audience figures for print titles and their digital replicas together have grown 1.6%, adding 13.5 million new readers whose interests and passions are served when, where and how they choose. Digital-only magazine audiences, while still a small part of the total, grew 44%. Advertisers are following consumers as they access magazine media content on various channels. 57% more brands advertised in tablet, online and print editions of magazines in the first half of 2012 compared to first half 2011. And Magazine Media are meeting consumer demand for content on mobile devices. The number of magazine-branded apps released in 2012 has grown +281% since 2011. In turn, these apps are among the most popular and top grossing on the Apple Newsstand.
Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. Kantar Media, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB.
PIB is a membership organization, administered by MPA - The Association of Magazine Media, consisting of approximately 235 different magazine titles and newspaper-distributed magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S., PIB is recognized as the primary source for consumer magazine advertising data. PIB reports the pages and rate card dollars of advertising by title of publication, by classification and advertising, and by company and brand or service advertised.
Effective Second Quarter 2007, PIB will issue data summaries and press releases quarterly to allow for greater perspective in interpreting data. This press reporting frequency change does not affect subscriber ad agencies, clients or publishers' access to PIB data for analysis of any time period. Full PIB data is available via Kantar Media.
