The Association of Magazine Media

January - December 2003 vs 2002

 20032002 20032002 
PublicationDollarsDollars%CHGPagesPages%CHG
AARP-THE MAGAZINE100,795,76577,700,550*251.02268.08-6.4
ABA JOURNAL-THE LAWYERS M8,540,6527,792,398*352.75373.42-5.5
ADVOCATE9,431,0158,608,466*864.73802.237.8
ALLURE104,091,89784,451,591*1,288.571,194.707.9
AMERICAN BABY85,655,68188,344,196*648.20685.87-5.5
AMERICAN HERITAGE5,113,2054,818,456*167.31192.69-13.2
AMERICAN PHOTO11,351,84410,761,627*296.34258.6414.6
AMERICAN WAY28,438,97726,920,979*1,107.601,132.42-2.2
AMERICAN WOODWORKER8,284,6158,630,297*334.53369.25-9.4
ARCHITECTURAL DIGEST132,474,838120,415,715*1,696.471,716.24-1.2
ARTHUR FROMMERS BDGT TRVL22,343,29613,309,595*712.81527.6935.1
ATLANTIC MONTHLY THE31,727,92425,252,984*639.50531.9920.2
AUDUBON5,923,5156,920,133*183.12283.91-35.5
AUTOMOBILE MAGAZINE63,492,91162,755,258*846.96851.87-0.6
AUTOWEEK31,554,16020,810,599*1,193.341,154.383.4
BABY TALK57,987,53553,552,735*481.92480.140.4
BACKPACKER15,565,36014,422,055*470.41451.654.2
BARRONS47,957,73447,324,996*1,434.821,608.24-10.8
BASSMASTER16,692,15814,165,336*472.17419.8312.5
BETTER HOMES & GARDENS663,390,831554,785,601*2,116.801,910.7010.8
BICYCLING16,351,6139,804,409*465.21420.6610.6
BIOGRAPHY18,086,62217,350,579*356.33352.551.1
BLACK ENTERPRISE36,878,15235,639,682*970.57987.05-1.7
BLENDER22,798,60613,675,805*672.77500.9134.3
BOATING39,094,27438,384,436*1,167.911,248.31-6.4
BON APPETIT98,606,55081,129,651*1,174.571,131.703.8
BOYS' LIFE5,158,5714,410,019*144.87135.946.6
BRIDAL GUIDE97,618,37954,083,805*3,128.052,315.6735.1
BRIDE'S168,152,187156,458,810*2,956.502,805.445.4
BUDGET LIVING12,329,9730*361.450.000.0
BUSINESS 2.0 MAGAZINE36,224,94634,295,121*696.88691.680.8
BUSINESS WEEK336,786,493351,561,105*3,034.663,333.13-9.0
CABLE GUIDE THE1,426,6002,773,800*82.75107.71-23.2
CAR AND DRIVER154,377,798115,681,160*1,169.271,096.606.6
CELEBRATED LIVING2,168,6671,941,840*151.67167.00-9.2
CHILD68,534,88952,446,723*995.21814.7022.2
COASTAL LIVING27,885,56121,363,202*750.50674.8211.2
CONDE NAST TRAVELER107,633,20087,676,186*1,424.991,371.033.9
COOKING LIGHT94,704,68877,538,389*1,387.411,257.8210.3
COSMOGIRL57,328,18443,232,674*701.24683.392.6
COSMOPOLITAN310,371,123281,640,478*1,784.251,854.38-3.8
COUNTRY HOME130,661,60498,231,339*961.82864.3911.3
COUNTRY LIVING126,459,027110,146,652*1,175.461,121.054.9
COUNTRY LIVING GARDENER4,699,4265,869,487*132.62172.68-23.2
COUNTRY WEEKLY15,354,03210,611,290*733.51720.701.8
CYCLE WORLD32,589,84135,611,430*917.941,041.19-11.8
DEPARTURES47,225,08745,472,450*786.80871.88-9.8
DETAILS43,400,46633,565,187*1,019.18831.3122.6
DIABETES FORECAST11,084,2959,460,497*678.31666.351.8
DISCOVER14,594,39815,863,769*281.77273.533.0
DISNEY ADVENTURES14,568,75215,602,931*231.76287.84-19.5
DUCKS UNLIMITED5,804,1736,182,400*248.52271.51-8.5
EBONY68,323,10761,923,212*1,181.221,107.416.7
ECONOMIST54,627,81358,588,886*2,142.502,307.75-7.2
ELLE150,102,379108,507,563*1,656.181,534.357.9
ELLE DECOR56,775,45747,128,765*1,079.071,021.885.6
ELLE GIRL11,695,7304,730,948*397.43213.9285.8
ENDLESS VACATION22,362,23016,668,941*439.74346.3027.0
ENTERTAINMENT WEEKLY231,687,172217,284,713*1,929.761,864.013.5
ENTREPRENEUR77,653,23947,988,280*1,352.131,332.261.5
ESPN MAGAZINE214,176,231168,869,790*1,550.641,458.706.3
ESQUIRE78,614,37364,072,204*982.68892.1710.1
ESSENCE81,446,31166,612,513*1,389.071,183.5517.4
EXECUTIVETRAVEL SKYGUIDE5,313,4376,379,808*215.17301.92-28.7
FAMILY CIRCLE318,107,572253,920,682*1,464.041,330.1610.1
FAMILY FUN76,870,52668,268,993*710.51719.20-1.2
FAMILY HANDYMAN43,202,97739,432,239*606.47590.112.8
FAST COMPANY45,925,39847,548,077*755.95805.27-6.1
FHM64,117,65654,489,881*854.50839.231.8
FIELD & STREAM62,223,79453,541,153*667.42614.388.6
FIT PREGNANCY17,063,90813,010,110*696.89536.7629.8
FITNESS94,683,80878,908,406*962.84988.47-2.6
FLYING18,721,02118,706,059*760.73778.33-2.3
FOOD & WINE74,721,53065,499,733*1,310.861,226.156.9
FORBES278,385,870281,020,653*3,124.683,504.60-10.8
FORTUNE279,658,483293,708,188*3,054.153,331.42-8.3
FORTUNE SMALL BUSINESS43,101,32138,813,045*514.96469.579.7
GARDEN DESIGN4,913,4234,926,859*186.42214.14-12.9
GEAR018,330,017*0.00444.57-100.0
GLAMOUR206,005,394185,806,175*1,542.781,540.500.1
GOLF DIGEST130,915,680108,396,154*1,512.081,429.385.8
GOLF FOR WOMEN17,069,43110,896,859*459.49383.2419.9
GOLF MAGAZINE159,373,149145,162,458*1,367.081,359.100.6
GOLF WORLD20,328,53923,590,505*917.701,268.20-27.6
GOOD HOUSEKEEPING415,695,191343,254,273*1,687.741,527.7710.5
GOURMET94,750,14274,369,258*1,264.991,241.121.9
GQ131,118,230127,507,250*1,612.861,752.07-7.9
GUIDEPOSTS25,648,44312,111,209*341.54188.2081.5
HARPER'S BAZAAR89,510,76599,841,060*1,160.901,436.15-19.2
HARVARD BUSINESS REVIEW15,062,84315,629,610*407.60455.41-10.5
HEALTH76,047,87666,361,307*1,037.77975.936.3
HEMISPHERES29,312,11126,864,050*595.61606.87-1.9
HOME58,402,29548,290,735*739.59681.708.5
HOMESTYLE04,248,765*0.0070.95-100.0
HOT ROD39,616,85428,735,933*561.62649.06-13.5
HOUSE & GARDEN64,031,28062,851,511*866.951,003.25-13.6
HOUSE BEAUTIFUL86,777,59390,012,200*940.401,039.56-9.5
IN STYLE292,947,379264,470,598*3,045.653,030.540.5
INC.70,089,29772,159,516*810.59868.87-6.7
JANE45,715,68638,399,879*875.84843.903.8
JET29,483,62228,230,312*1,046.941,047.000.0
KIPLINGERS PERSNL FINANCE39,602,01441,680,373*523.72567.93-7.8
LADIES' HOME JOURNAL278,004,901200,831,245*1,510.831,215.5024.3
LATINA17,764,62011,546,767*883.32680.4129.8
LIFETIME11,080,7350*362.470.000.0
LUCKY88,359,49750,379,644*1,478.001,012.7045.9
MARIE CLAIRE121,264,383110,900,030*1,569.821,626.80-3.5
MARTHA STEWART LIVING161,517,448234,363,157*1,233.681,887.15-34.6
MAXIM184,467,286179,665,284*1,124.391,223.70-8.1
MEDIZINE HEALTHY LIVING37,181,01423,325,465*284.90208.0137.0
MENS FITNESS38,377,48737,864,103*731.82810.37-9.7
MENS HEALTH110,420,13792,432,915*973.06874.8311.2
MENS JOURNAL48,999,69551,408,239*888.13921.51-3.6
METROPOLITAN HOME45,934,54236,934,085*720.17616.2716.9
MIDWEST LIVING61,570,61444,087,641*913.79729.0325.3
MODERN BRIDE119,812,789133,027,655*2,116.882,428.53-12.8
MONEY143,226,601131,234,349*990.91919.187.8
MORE52,352,86330,910,435*748.63562.2133.2
MOTOR TREND133,805,662110,505,494*1,088.82919.2918.4
MOTORBOATING25,371,75312,652,374*1,068.851,228.78-13.0
MOVIELINE1,177,1896,637,259*50.00276.00-81.9
MUSCLE & FITNESS53,532,35363,095,924*1,417.501,775.11-20.1
MUTUAL FUNDS027,596,166*0.00375.83-100.0
MY GENERATION3,766,59641,702,996*21.75261.90-91.7
NATIONAL ENQUIRER68,264,83148,180,299*968.271,004.48-3.6
NATIONAL GEOGRAPHIC78,369,57560,640,399*436.19394.2410.6
NATIONAL GEOGRAPHIC ADVNT19,076,07815,884,092*497.82532.01-6.4
NATIONAL GEOGRAPHIC KIDS6,437,2260*117.560.000.0
NATIONAL GEOGRAPHIC TRVLR29,326,71518,051,652*549.92454.2921.1
NATIONAL JOURNAL8,504,0757,640,050*789.08753.834.7
NATURAL HISTORY6,771,1025,989,582*287.02316.13-9.2
NEW CHOICES05,802,118*0.00105.15-100.0
NEW YORK MAGAZINE106,682,61971,375,809*2,457.442,512.35-2.2
NEW YORKER182,253,475152,421,581*2,280.312,231.532.2
NEWSWEEK445,425,797389,328,325*2,088.051,979.105.5
NEXOS3,444,9603,083,538*188.83199.89-5.5
NFL INSIDER2,743,9236,930,044*49.00115.33-57.5
NICK JR21,023,68314,385,360*357.89299.0119.7
NICKELODEON24,977,20822,714,987*412.47408.391.0
ON MAGAZINE01,821,340*0.0024.71-100.0
ORGANIC GARDENING2,362,3572,232,459*130.57128.421.7
ORGANIC STYLE13,408,05210,146,628*289.47254.4113.8
O-THE OPRAH MAGAZINE180,837,647179,078,600*1,445.541,426.131.4
OUT12,468,37710,884,256*636.57561.2313.4
OUTDOOR LIFE28,018,81120,293,371*541.36436.4224.0
OUTSIDE MAGAZINE59,071,88354,908,566*867.51878.72-1.3
PARENTING156,821,270133,532,348*1,308.311,150.4513.7
PARENTS179,608,081151,360,570*1,571.951,448.268.5
PC MAGAZINE162,281,198165,554,242*1,969.942,054.45-4.1
PENTHOUSE022,656,069*0.00481.37-100.0
PEOPLE EN ESPANOL29,305,81524,483,335*771.72669.2415.3
PEOPLE WEEKLY741,052,937713,630,443*3,705.313,698.350.2
PLAYBOY80,769,44872,611,934*569.01583.72-2.5
POPULAR MECHANICS81,721,16566,196,242*890.75821.158.5
POPULAR PHOTOGRAPHY&IMGNG124,524,35477,453,153*1,560.281,668.86-6.5
POPULAR SCIENCE62,750,10944,591,101*748.49630.2818.8
POWER & MOTORYACHT51,871,95626,514,675*2,248.072,306.20-2.5
PREMIERE21,465,66721,290,164*440.52412.816.7
PREVENTION103,865,41592,914,445*1,018.35990.922.8
RD LARGE EDITION/ESR RDNG9,228,8787,602,164*200.13202.08-1.0
RD SELECCIONES12,555,6998,215,977*482.33386.5924.8
READER'S DIGEST250,238,541266,856,304*931.19979.66-4.9
REAL SIMPLE101,512,60053,227,182*1,229.80878.6240.0
RED HERRING2,864,76315,552,798*83.31404.67-79.4
REDBOOK160,089,486127,944,248*1,446.671,262.7914.6
REMEDY20,010,23511,638,737*234.23160.9145.6
RENOVATION STYLE12,910,8798,927,497*269.07195.1537.9
RIDE BMX6,923,7683,682,718*987.721,090.50-9.4
ROAD & TRACK100,751,60973,311,816*1,225.691,190.223.0
ROBB REPORT24,511,80220,834,092*1,249.081,146.289.0
ROLLING STONE176,866,338159,223,188*1,633.211,530.356.7
ROSIE0143,305,677*0.001,015.81-100.0
RUNNERS WORLD30,690,68423,473,217*515.57458.0112.6
SALT WATER SPORTSMAN27,492,89412,860,698*1,105.091,023.847.9
SATURDAY EVENING POST3,284,8602,707,997*267.20219.4721.7
SAVEUR9,505,2538,582,163*288.77306.03-5.6
SCHOLASTIC PARENT & CHILD17,875,37815,526,737*277.67259.776.9
SCIENTIFIC AMERICAN17,136,47814,294,316*305.08291.924.5
SELF114,804,04199,095,472*1,156.921,146.510.9
SEVENTEEN111,975,548120,826,458*1,072.031,342.03-20.1
SHAPE MAGAZINE110,426,50188,814,502*1,113.70989.0912.6
SHOWBOATS INTERNATIONAL08,021,045*0.00890.75-100.0
SI FOR KIDS23,640,57721,715,753*357.48353.201.2
SI FOR WOMEN010,113,320*0.00322.26-100.0
SIERRA4,687,0455,296,913*121.50158.49-23.3
SKI41,814,07434,211,407*948.32868.579.2
SKIING27,980,87924,117,143*659.57637.353.5
SKIN DIVER014,959,660*0.00589.22-100.0
SKY MAGAZINE35,458,70129,629,398*741.95671.3410.5
SMART BUSINESS013,376,114*0.00192.23-100.0
SMARTMONEY49,077,27545,473,632*768.69747.552.8
SMITHSONIAN56,022,30258,263,870*558.49607.99-8.1
SOAP OPERA DIGEST19,537,04839,715,995*1,099.451,369.04-19.7
SOUND & VISION34,839,30838,197,727*600.57644.01-6.7
SOURCE37,864,51931,393,976*1,172.921,187.90-1.3
SOUTHERN ACCENTS29,458,83720,787,362*629.98694.15-9.2
SOUTHERN LIVING171,221,795156,591,296*1,522.541,491.052.1
SOUTHWEST AIRLINES SPIRIT24,867,66019,579,549*1,045.42951.449.9
SPECTRUM6,952,1016,668,789*431.15479.59-10.1
SPIN34,785,38634,773,462*660.53769.07-14.1
SPORTING NEWS39,027,45329,689,736*791.86741.436.8
SPORTS AFIELD04,137,694*0.00156.27-100.0
SPORTS ILLUSTRATED637,844,915644,468,453*2,338.102,498.78-6.4
STAR57,554,88934,131,661*823.33825.52-0.3
STUFF57,441,67049,324,034*745.46756.54-1.5
SUNSET86,454,82981,943,661*1,065.031,066.64-0.2
TALK01,448,195*0.0024.15-100.0
TECHNOLOGY REVIEW11,364,4919,024,586*273.09233.5816.9
TEEN09,534,571*0.00186.39-100.0
TEEN PEOPLE76,246,05576,829,286*955.891,004.72-4.9
TEEN VOGUE17,276,3000*468.420.000.0
TENNIS30,139,27629,580,195*453.41475.97-4.7
TEXAS MONTHLY55,176,23622,784,240*1,815.151,482.2022.5
THIS OLD HOUSE56,330,50452,088,884*909.83896.141.5
TIME601,701,393568,993,445*2,368.202,350.560.8
TOWN & COUNTRY102,610,90485,198,613*1,598.031,619.15-1.3
TRADITIONAL HOME86,665,54463,577,019*918.20772.6518.8
TRANSWORLD BMX3,019,5141,875,450*632.32741.00-14.7
TRANSWORLD SKATEBOARDING39,643,28126,262,808*2,496.382,884.59-13.5
TRANSWORLD SNOWBOARDING22,401,37317,120,462*1,357.231,377.32-1.5
TRANSWORLD STANCE1,758,7352,393,611*266.94550.40-51.5
TRANSWORLD SURF6,078,4413,715,621*836.17792.035.6
TRAVEL + LEISURE GOLF31,025,26226,663,689*535.44526.041.8
TRAVEL HOLIDAY24,180,02039,317,116*499.38874.80-42.9
TRAVEL+LEISURE125,835,765100,159,560*1,648.821,508.669.3
TV GUIDE375,489,339352,073,396*2,453.882,457.94-0.2
U S NEWS & WORLD REPORT202,243,572192,802,922*1,448.901,415.002.4
US AIRWAYS ATTACHE21,118,14618,136,490*598.97585.912.2
US WEEKLY90,814,67566,335,803*1,283.991,069.3020.1
VANITY FAIR212,078,329179,445,893*2,079.001,968.435.6
VERANDA28,340,48213,430,665*700.42644.908.6
VIBE101,781,07278,434,047*1,266.781,175.017.8
VICTORIA10,271,80325,037,080*165.62419.99-60.6
VOGUE284,653,730242,855,039*2,958.122,889.962.4
W123,586,674109,249,394*1,965.111,858.485.7
WEIGHT WATCHERS18,713,3646,985,640*379.39287.2732.1
WIRED47,465,18230,562,044*1,013.58839.0020.8
WOMAN'S DAY335,713,024267,277,176*1,671.771,502.5011.3
WORKING MOTHER27,141,50119,814,337*559.04414.4134.9
WORTH3,860,01522,993,965*86.05516.27-83.3
YACHTING53,308,89821,269,346*2,096.192,135.70-1.8
YAHOO-INTERNET LIFE016,428,880*0.00225.28-100.0
YANKEE15,307,5819,353,022*560.06496.0912.9
YM101,980,093100,208,045*964.88990.86-2.6
MAGAZINES TOTALS19,198,752,71617,235,227,723*225,422.34227,038.44-0.7
       
AMERICAN PROFILE75,289,14559,257,805*475.41459.113.6
LOS ANGELES TIMES MAG46,257,77524,717,763*681.57594.9114.6
NEW YORK TIMES MAGAZINE264,393,248212,618,745*3,363.203,314.211.5
PARADE617,165,630608,384,833*694.61672.103.3
USA WEEKEND380,245,438359,399,642*635.46631.360.6
SUNDAY MAGAZINES Total1,383,351,2371,264,378,788*5,850.255,671.693.1
       
OVERALL TOTALS20,582,103,95318,499,606,510*231,272.59232,710.13-0.6
       
THE MAGAZINE TOTALS WHICH APPEAR IN THIS REPORT ARE CALCULATED BY  
USING EQUIVALENT ISSUES FOR THE REPORTING PERIOD.    

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

 
December 1, 2003