ForeSee Results presentation on how Attitudinal Analytics complements and extends existing modes of research to drive audience engagement, customer satisfaction and positively influence editorial content and advertising sales
Touchpoints, U.S. was introduced to the Committee after being unveiled at the 4As Media Conference in San Francisco. The Committee saw the first results of a unique e-diary pilot study just completed with MRI respondents.
Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement, review the new IAB digital measurement standards, and discuss some highly charged issues like cookie deletion and click fraud.
This special Research Committee program is geared to provide some pointers to help you survive in the current environment and provide some tactics and strategies which will help to prove the value of your research efforts to corporate decision makers.