The Association of Magazine Media


MPA has culled key presentations from recent committee meetings and industry events that convey important trends and topics in the magazine media industry.

RESEARCH COMMITTEE 12/4: Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement was presented by Bruce Biegel, Senior Managing Director of Winterberry Group on December 4, 2013, at MPA headquarters.

RESEARCH COMMITTEE 11/13: Mobile Activated Print

Nellymoser discusses the differences between 2D bar codes, QR codes, Microsoft Tag, SMS short codes, watermarks, image recognition and augmented reality.

Strategies for Driving Digital Sales with Gerald Farro 11.27.12

Adobe's Business Development expert Gerald Farro discusses how to develop a strong marketing strategy in order to attract readers and sell digital issues.

RESEARCH COMMITTEE 9/12: Overview of the 2012-13 Upfront

Senior research executive Brad Adgate provides an insightful view of the television upfront.

RESEARCH COMMITTEE 5/12: Investing in Web and Video Analytics

Tremor Media shared detail on one of many case studies across media

20 Tweetable Truths about Magazine Media 2012

Tweet and reTweet: 20 facts that showcase magazine media vitality, 140 characters or less.

RESEARCH COMMITTEE 5/12: Social Media Analysis

An overview of social media analysis and how it can be used to better understand consumer attitudes, behaviors, and purchase decisions related to your brand.

RESEARCH COMMITTEE 9/11: Tablet Metrics and Consumer Engagement

Conde Nast and Adobe presented on tablet metrics and consumer engagement — what matters and why.

Using Attitudinal Analytics to Drive Editorial Insights and Advertising Dollars

ForeSee Results presentation on how Attitudinal Analytics complements and extends existing modes of research to drive audience engagement, customer satisfaction and positively influence editorial content and advertising sales

RESEARCH COMMITTEE 12/10: e-Reader & Tablet Measurement Solutions

Shiven Ramji, Vice President of Product Leadership for The Nielsen Company presented e-Reader & Tablet Measurement Solutions for MPA's Digital Magazine Taskforce

RESEARCH COMMITTEE 5/10: Purchase Process

Time Inc. Auto Purchase Funnel Research: Navigating The New Rules of the Road

RESEARCH COMMITTEE 3/10: Media Planning With TouchPoints©

Touchpoints, U.S. was introduced to the Committee after being unveiled at the 4As Media Conference in San Francisco. The Committee saw the first results of a unique e-diary pilot study just completed with MRI respondents.

RESEARCH COMMITTEE 11/09: Research and Legislation on DTC Advertising

Cary Silvers, Director of Consumer Insights at Rodale, presented their 12th annual national survey “Consumer Reaction to DTC Advertising of Prescription Drugs.”

RESEARCH COMMITTEE 10/09: Set-Top Boxes/Magazine Accountability

Rentrak’s Chief Researcher and former agency research guru Bruce Goerlich gave a presentation of what Rentrak is doing for other media and what it could mean for magazines in the near future.

RESEARCH COMMITTEE 6/09: Issues in Syndicated Online Measurement

Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement, review the new IAB digital measurement standards, and discuss some highly charged issues like cookie deletion and click fraud.

RESEARCH COMMITTEE 5/09: Proving Value of Your Research to Sr. Management

This special Research Committee program is geared to provide some pointers to help you survive in the current environment and provide some tactics and strategies which will help to prove the value of your research efforts to corporate decision makers.