Print Magazine Sales Guarantee
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The magazine media Print Magazine Sales Guarantee is an industry-wide money-back or spaceback guarantee of advertising performance, a first for any industry. With this bold new initiative, magazine media puts its money where its mouth is, elevating its accountability and promising that advertising in print magazines will increase an advertiser’s brand sales and provide a positive ROI for all qualified print magazine investments.
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|See MPA’s ADWEEK 3-part series on the power of print, including a feature on the Print Magazine Sales Guarantee.|
Click here to view a PDF of the The Case for Print Magazines, featured in Adweek.
Click here to read The Case for Print Magazines online.
What are people saying about
“Much as a rising tide lifts all boats, print elevates the entire magazine media ecosystem, amplifying all multiplatform media buys. With the Print Magazine Sales Guarantee, the magazine media industry is putting significant skin in the game to prove that the wise advertiser invests in a medium with guaranteed success.” -Andrew Clurman, President and CEO, Active Interest Media
“With so much empirical evidence to support our position, it only makes sense to go bold with this promise.” -Michael A. Clinton, President, Marketing & Publishing Director, Hearst Magazines
“Just as The Magazine Media 360° Brand Audience Report has become an invaluable tool for advertisers to measure audience across platforms, the Print Magazine Sales Guarantee provides another important data point for buyers and planners. Magazine Media is delivering an accurate way to measure the industry's entire ecosystem, along with increased accountability. This information provides benefit not only to advertisers, but to the magazine industry overall.”
-Brenda White, EVP/Publishing, Starcom
“The Print Magazine Sales Guarantee makes our case to the advertising community that if they are looking for the best ROI possible, magazine media is an ideal investment. This new industry wide guarantee demonstrates the value of the magazine media ecosystem to advertisers. It's a win/win for all of us.”
-Joseph A. Ripp, Chairman and Chief Executive Officer, Time Inc.
“Our media investment decisions are driven by where we can most clearly demonstrate a positive ROI. The Meredith sales guarantee program does this where magazine investments are concerned by measuring the ROI and having an accountability against that measure.” -Scott Grenz, Acting VP, Global Head of Media, GlaxoSmithKline