The Association of Magazine Media

Guides & Studies

MPA Releases Benchmark Study on Smartphones and Magazine Media

A new benchmark study from MPA explores how 18-34 year old readers are using and accessing content on their smartphones.

Magazine Media Readers and Tablets

MPA commissioned a study among consumers who read the digital editions of magazines via tablets and eReaders. Conducted by Affinity Research.

Assessing Ad Impact

Dynamic Logic, a company specializing in advertising accountability research, recently updated their database of client-commissioned CrossMedia Research™ accountability studies. The new aggregation, which contains 39 studies, continues their work on how television, magazine and online advertising combine to impact the attitudes and intended behavior of consumers as they go through five identified stages of the buying process, i.e., the purchase funnel.

Measuring Media Efficiency

An analysis of cross-media accountability studies from Marketing Evolution that imforms a more results-oriented approach to media planning.

BENCHMARK STUDY: Magazine Media Readers and Tablets/eReaders

This is the first study to look exclusively at tablet and e-reader owners who consume digital magazines.

WHITE PAPER: Marketing Mix Modeling

Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.

CONSUMER MARKETING: Changes in the Telemarketing Sales Rule

In December of 2002, the Federal Trade Commission (FTC) announced major changes to the Telemarketing Sales Rule, first established in 1995.

CONSUMER MARKETING: Magazine Industry on List Security

Subscriber lists are among a magazine publisher's most valuable assets. To protect consumer privacy publishers should consider adopting appropriate measures and controls to protect the security of subscriber lists against unauthorized use.

CONSUMER MARKETING: MPA Guidelines on Relations with Subscription Agents

The purpose of the Guidelines is to provide individual publishers with practical guidance on how best to track and monitor agent-sold subscriptions. To accomplish this objective, the Guidelines contain specific provisions that MPA strongly urges member and non-member publishers to consider incorporating into their individual contracts with agents.

WHITE PAPER: Personal Mobile Devices

Personal Mobile Devices: Tablets, E-Readers and Smartphones-Implications for Publishers and Advertisers. provides a thorough overview of the mobile marketplace and its implications for magazine brands, with relevant historical reference points, statistics, trends and predictions.

FAQ - Starting a Magazine, Vendors, Salaries

For information on how to start your own magazine, we recommend these online resoruces

Usage Drivers by Demographics

This report summarizes the magazine usage driver findings by demographic group.

How Media Drive Results and Impact Online Success

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. It also includes a section on the impact of media on online success.

CONSUMER MARKETING: Telemarketing Enterprises/Subscriptions

As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law. Through its enforcement of the Telemarketing Sales Rule and other laws, the Federal Trade Commission regulates the telephone sale of consumer products, including magazine subscriptions. The Telemarketing Sales Rule requires that you keep certain records about advertising and promotional materials, recipients of prizes of $25 or more, sales, sales employees, and verifiable approvals for demand drafts for two years from the date that records are made. The FTC and the Magazine Publishers of America have written this guide for telemarketing professionals who sell magazine subscriptions.

CONSUMER MARKETING: Relations with Subscription Agents

Many magazine publishers use authorized sales agents to sell subscriptions and renewals to their publications. Unfortunately, there are companies that are not authorized to sell subscriptions or renewals that attempt to do so. To avoid problems with unauthorized sales, Magazine Publishers of America has issued Guidelines on Relations with Subscription Agents for its members that are intended to curb deceptive practices when consumers are offered magazine subscriptions