As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law. Through its enforcement of the Telemarketing Sales Rule and other laws, the Federal Trade Commission regulates the telephone sale of consumer products, including magazine subscriptions. The Telemarketing Sales Rule requires that you keep certain records about advertising and promotional materials, recipients of prizes of $25 or more, sales, sales employees, and verifiable approvals for demand drafts for two years from the date that records are made. The FTC and the Magazine Publishers of America have written this guide for telemarketing professionals who sell magazine subscriptions.