MPA Releases Benchmark Social Media Study
Social media use is rapidly transforming how magazine readers interact with and share magazine content.
This benchmark study was designed to explore the impact of social media among traditional print and digital magazine readers (age 18-34) who are social media users.
The 18–34 year old segment clearly represents highly connected users of social media. They heavily use social media to enhance their media experience and particularly place an importance on sharing magazine content.