The Association of Magazine Media

MPA Releases Benchmark Social Media Study 2012

Social media use is rapidly transforming how magazine readers interact with and share magazine content.

This benchmark study was designed to explore the impact of social media among traditional print and digital magazine readers (age 18-34) who are social media users.

The 18–34 year old segment clearly represents highly connected users of social media. They heavily use social media to enhance their media experience and particularly place an importance on sharing magazine content.

Social media is enhancing the magazine reading among 18–34 year olds:
 
• 56% of total Twitter users and 65% of avid readers ‘follow’ a magazine editor or columnist on Twitter.
• 51% of respondents have re-tweeted to a magazine editor’s Twitter and 42% chat with friends on Facebook while reading a magazine and share what they’re reading.
 
Get all the facts from the presentation.
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PDF icon Social study key findings303.53 KB
PDF icon Social study full report195.85 KB
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