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RT @ethan_grey: Inspiring how open & honest the speakers were at @mpamagmedia #imagconf. Mirrors how software & startups share &...
May 22 2013, 2:01 PM
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RT @ethan_grey: Just wrapping up @mpamagmedia most successful IMAG conference ever. The team at MPA crushed it. #imagconf...
May 22 2013, 2:01 PM
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RT @tjraphael: Value comes from knowing what the consumer wants and giving it to them, says @mromaner at #MPAIMAG.
May 22 2013, 12:37 PM
FEATURED EVENT
2013 MPA-IMAG Independent Magazine Conference
May 20
Loews New Orleans Hotel
300 Poydras Street
New Orleans, LA
70130
SPONSOR
1999 Average Circulation for Top 100 ABC Magazines
1999 Average Circulation for Top 100 ABC Magazines
| RANK 1999 | RANK 1998 | 1999 | 1998 | % CHANGE | |
| 1 | 2 | NRTA/AARP BULLETIN | 20,554,989 | 20,359,318 | 1.00% |
| 2 | 1 | MODERN MATURITY | 20,419,458 | 20,468,227 | -0.20% |
| 3 | 3 | READER'S DIGEST | 12,962,369 | 14,221,558 | -8.90% |
| 4 | 4 | TV GUIDE | 11,461,612 | 12,832,942 | -10.70% |
| 5 | 5 | NATIONAL GEOGRAPHIC MAGAZINE | 8,566,453 | 8,697,927 | -1.50% |
| 6 | 6 | BETTER HOMES AND GARDENS | 7,605,845 | 7,614,682 | -0.10% |
| 7 | 7 | FAMILY CIRCLE | 5,002,547 | 5,004,998 | 0.00% |
| 8 | 8 | GOOD HOUSEKEEPING | 4,588,161 | 4,551,296 | 0.80% |
| 9 | 9 | LADIES' HOME JOURNAL | 4,512,930 | 4,548,983 | -0.80% |
| 10 | 10 | MCCALL'S | 4,205,992 | 4,221,216 | -0.40% |
| TOTAL TOP 10* | 99,880,353 | 102,521,147 | -2.58% | ||
| 11 | 11 | WOMAN'S DAY | 4,177,306 | 4,156,126 | 0.50% |
| 12 | 12 | TIMEÑTHE WEEKLY NEWSMAGAZINE | 4,103,799 | 4,091,631 | 0.30% |
| 13 | 13 | PEOPLE WEEKLY | 3,599,198 | 3,676,704 | -2.10% |
| 14 | 14 | SPORTS ILLUSTRATED | 3,266,553 | 3,267,131 | 0.00% |
| 15 | 18 | HOME & AWAY | 3,231,059 | 3,038,968 | 6.30% |
| 16 | 15 | PLAYBOY | 3,202,087 | 3,243,854 | -1.30% |
| 17 | 16 | NEWSWEEK | 3,162,551 | 3,189,775 | -0.90% |
| 18 | 17 | PREVENTION | 3,069,520 | 3,148,299 | -2.50% |
| 19 | 21 | COSMOPOLITAN | 2,866,794 | 2,675,123 | 7.20% |
| 20 | NR | WESTWAYS | 2,666,925 | Ñ | |
| 21 | 20 | THE AMERICAN LEGION MAGAZINE | 2,664,745 | 2,701,377 | -1.40% |
| 22 | 23 | VIA MAGAZINE | 2,551,805 | 2,498,973 | 2.10% |
| 23 | 24 | SOUTHERN LIVING | 2,531,365 | 2,494,467 | 1.50% |
| 24 | 19 | REDBOOK | 2,525,824 | 2,861,200 | -11.70% |
| 25 | 25 | SEVENTEEN | 2,388,364 | 2,426,461 | -1.60% |
| TOTAL TOP 25* | 145,888,245 | 145,991,236 | -0.07% | ||
| 26 | 26 | MARTHA STEWART LIVING | 2,308,656 | 2,295,004 | 0.60% |
| 27 | 30 | YM | 2,232,638 | 2,178,697 | 2.50% |
| 28 | 29 | GLAMOUR | 2,203,773 | 2,186,283 | 0.80% |
| 29 | 28 | U.S. NEWS & WORLD REPORT | 2,200,651 | 2,191,377 | 0.40% |
| 30 | 27 | NATIONAL ENQUIRER | 2,169,404 | 2,225,480 | -2.50% |
| 31 | 32 | TEEN | 2,094,532 | 1,964,045 | 6.60% |
| 32 | 33 | AAA GOING PLACES | 2,040,951 | 1,961,032 | 4.10% |
| 33 | 31 | SMITHSONIAN | 2,034,878 | 2,064,717 | -1.40% |
| 34 | 34 | MONEY | 1,952,013 | 1,918,938 | 1.70% |
| 35 | 39 | PARENTS | 1,797,064 | 1,742,226 | 3.10% |
| 36 | 36 | V.F.W. MAGAZINE | 1,795,352 | 1,824,943 | -1.60% |
| 37 | 38 | FIELD & STREAM | 1,782,238 | 1,760,642 | 1.20% |
| 38 | 35 | STAR | 1,769,890 | 1,860,912 | -4.90% |
| 39 | 37 | EBONY | 1,768,222 | 1,798,900 | -1.70% |
| 40 | 40 | COUNTRY LIVING | 1,658,511 | 1,676,007 | -1.00% |
| 41 | 41 | MEN'S HEALTH | 1,635,630 | 1,605,908 | 1.90% |
| 42 | NR | TEEN PEOPLE | 1,604,201 | Ñ | |
| 43 | 45 | LIFE | 1,603,950 | 1,558,823 | 2.90% |
| 44 | 43 | WOMAN'S WORLD | 1,582,861 | 1,572,020 | 0.70% |
| 45 | 46 | GOLF DIGEST | 1,558,834 | 1,548,161 | 0.70% |
| 46 | 44 | POPULAR SCIENCE | 1,556,148 | 1,563,066 | -0.40% |
| 47 | 42 | FIRST FOR WOMEN | 1,531,860 | 1,591,198 | -3.70% |
| 48 | 48 | ENTERTAINMENT WEEKLY | 1,497,861 | 1,442,430 | 3.80% |
| 49 | 72 | SHAPE | 1,465,455 | 1,125,097 | 30.30% |
| 50 | 51 | COOKING LIGHT | 1,445,374 | 1,424,254 | 1.50% |
| TOTAL TOP 50* | 191,179,188 | 189,071,396 | 1.11% | ||
| 51 | 47 | SUNSET, THE MAGAZINE OF | 1,444,729 | 1,461,631 | -1.20% |
| 52 | 125 | MAXIM | 1,408,206 | 733,774 | 91.90% |
| 53 | 49 | GOLF MAGAZINE | 1,402,785 | 1,435,375 | -2.30% |
| 54 | 61 | IN STYLE | 1,397,218 | 1,207,777 | 15.70% |
| 55 | 58 | PARENTING MAGAZINE | 1,396,392 | 1,239,152 | 12.70% |
| 56 | 59 | CAR AND DRIVER | 1,371,424 | 1,234,824 | 11.10% |
| 57 | 52 | OUTDOOR LIFE | 1,364,267 | 1,362,418 | 0.10% |
| 58 | 53 | BOYS' LIFE | 1,307,468 | 1,330,814 | -1.80% |
| 59 | 62 | MOTOR TREND | 1,289,030 | 1,192,991 | 8.10% |
| 60 | 54 | AMERICAN RIFLEMAN | 1,269,795 | 1,276,633 | -0.50% |
| 61 | 50 | POPULAR MECHANICS | 1,255,348 | 1,428,849 | -12.10% |
| 62 | 56 | ROLLING STONE | 1,251,606 | 1,251,646 | 0.00% |
| 63 | 57 | SCHOLASTIC PARENT & C | 1,230,634 | 1,246,791 | -1.30% |
| 64 | 65 | PC MAGAZINE | 1,229,562 | 1,179,186 | 4.30% |
| 65 | 68 | PC WORLD | 1,220,891 | 1,147,925 | 6.40% |
| 66 | 55 | CONSUMERS DIGEST | 1,200,221 | 1,272,381 | -5.70% |
| 67 | 64 | NEW WOMAN | 1,187,616 | 1,180,898 | 0.60% |
| 68 | 71 | ENDLESS VACATION | 1,171,817 | 1,136,093 | 3.10% |
| 69 | 78 | BON APPETIT | 1,171,422 | 1,073,013 | 9.20% |
| 70 | 60 | DISCOVER | 1,156,672 | 1,224,117 | -5.50% |
| 71 | 80 | HEALTH | 1,148,391 | 1,071,808 | 7.10% |
| 72 | 77 | SESAME STREET MAGAZINE | 1,146,690 | 1,085,703 | 5.60% |
| 73 | 63 | THE ELKS MAGAZINE | 1,145,609 | 1,192,468 | -3.90% |
| 74 | 66 | MADEMOISELLE | 1,142,077 | 1,174,997 | -2.80% |
| 75 | 67 | VOGUE | 1,141,981 | 1,168,678 | -2.30% |
| TOTAL TOP 75* | 222,631,035 | 219,381,338 | 1.48% | ||
| 76 | 81 | FAMILYFUN | 1,140,831 | 1,071,248 | 6.50% |
| 77 | 70 | SELF | 1,122,947 | 1,145,326 | -2.00% |
| 78 | 73 | THE FAMILY HANDYMAN | 1,121,366 | 1,117,911 | 0.30% |
| 79 | 69 | WEIGHT WATCHERS MAGAZINE | 1,116,586 | 1,146,216 | -2.60% |
| 80 | 75 | SOAP OPERA DIGEST | 1,102,940 | 1,101,146 | 0.20% |
| 81 | 115 | SPORT | 1,075,983 | 784,112 | 37.20% |
| 82 | 76 | VANITY FAIR | 1,058,528 | 1,097,523 | -3.60% |
| 83 | 83 | KIPLINGER'S PERSONAL FINANCE MAGAZINE | 1,051,731 | 1,046,924 | 0.50% |
| 84 | 84 | PC/COMPUTING | 1,037,488 | 1,026,712 | 1.00% |
| 85 | 79 | SCOUTING | 1,031,533 | 1,072,575 | -3.80% |
| 86 | 86 | MICHIGAN LIVING | 1,024,554 | 1,013,828 | 1.10% |
| 87 | 82 | COUNTRY HOME | 1,019,320 | 1,058,145 | -3.70% |
| 88 | 85 | HOME | 1,008,634 | 1,018,690 | -1.00% |
| 89 | 92 | FITNESS | 1,002,664 | 980,131 | 2.30% |
| 90 | 74 | US | 1,001,281 | 1,103,232 | -9.20% |
| 91 | 90 | ESSENCE | 1,000,498 | 1,000,608 | 0.00% |
| 92 | 89 | TRAVEL & LEISURE | 997,742 | 1,001,998 | -0.40% |
| 93 | 88 | AMERICAN HOMESTYLE & GARDENING | 991,736 | 1,003,046 | -1.10% |
| 94 | 91 | PENTHOUSE | 966,321 | 996,323 | -3.00% |
| 95 | 93 | VICTORIA | 965,516 | 967,122 | -0.20% |
| 96 | 97 | THE AMERICAN HUNTER | 955,666 | 933,323 | 2.40% |
| 97 | 95 | TODAY'S HOMEOWNER | 953,010 | 954,525 | -0.20% |
| 98 | 96 | JET | 947,213 | 934,260 | 1.40% |
| 99 | 87 | AMERICAN HEALTH | 934,128 | 1,006,139 | -7.20% |
| 100 | 94 | ELLE | 930,364 | 958,295 | -2.90% |
| TOTAL TOP 100* | 248,189,608 | 244,920,696 | 1.33% |
* Circulation primarily to AARP members who receive it as a membership benefit.
**Totals may not add exactly, due to rounding of averaged numbers.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.
© MPA