The Association of Magazine Media

Media Research Index

Title Author Media Type Study Type Year Description
Does Better Measurement Benefit the Medium? Rebecca McPheters, McPheters & Company, and Dr. Scott McDonald, Conde Nast USA Magazines Media Effectiveness 2011

The authors sought to find relationships between improvements to currency measures for traditional media in the US and UK (newspapers, magazines,...

Using Mobile Research Apps to Measure Readership Gareth Deere and John Carroll, Ipsos MediaCT Digital Magazines Audience Research 2011

This paper describes a pilot test conducted by Ipsos MediaCT with The Economist magazine where a meter was deployed onto subscribers’ iPhones,...

Readership—Its Measurement in 2011 and Beyond Stephen Douglas, DJG Marketing; Stephen Kraus and Bob Shullman, Ipsos Mendelsohn Digital Magazines Audience Research 2011

Replicating Richard Lysaker’s presentation, “Magazine Readership and Its Measurement in 1983,” this paper explores the fundamental questions—what...

What Consumers Really Want: Neurometric Response to IPad Magazine Reading Betsy Frank, Time, Inc., Elissa Moses, EmSense Corporation, and Karen Ring, Universal McCann NY Magazines Advertising Exposure 2011

This paper probes consumer engagement with the content and advertising in three magazine apps, using mobile eye-tracking and a wireless EEG...

Advances in Digital Measurement: Mobile Web Usage, Bias Correction and Universe Coverage Pat Pellegrini and Cameron Meierhoefer, comScore, Inc. Magazines Methodological Research 2011

This paper reports on the latest technology and methodology for measuring the digital media landscape, and provides a view to the future of...

The Alliance for Magazine Accountability: A New Performance-Based Approach to Magazine Activation and Accountability David Shiffman, MediaVest; Kelly Powell, Starcom; Caryn Klein and Lori Jacobs, Time Inc. Magazines Media Effectiveness 2011

This paper argues for an audience-based metric for buying and selling magazine advertising rather than the traditional rate base currency.  The...

New Dimensions in Media Engagement: The New Zealand Model Kate Terry, Nielsen, and Carin Hercock, APN New Zealand Newspapers Media Image/Audience Behavior Research 2011

The Media Engagement module, one component of the Nielsen New Zealand Consumer and Media Insights (CMI) database, provides insights into the...

Linking Website Exposure Data to Survey Data: A Single-Source Solution Eric Melton and Jayne Krahn, Kantar Media, and Jeff Landi, Safecount Internet Methodological Research 2011

Kantar Media in partnership with Safecount produced a test of a passive, direct and involuntary approach for the collection of visitation behavior...

Making Best Use of Brand Target Audiences Pete Doe, Nielsen, and Dr. James H. Collins, GfK MRI Media Effectiveness 2011

The overarching question of this paper is: does planning (and potentially buying) using brand targets lead to better business decisions than...

Readership—Its Measurement in 2011 and Beyond Stephen Douglas, DJG Marketing; Stephen Kraus and Bob Shullman, Ipsos Mendelsohn Magazines Audience Research 2011

Replicating Richard Lysaker’s presentation, “Magazine Readership and Its Measurement in 1983,” this paper explores the fundamental questions—what...

Can Cover Recognition Replace Recent Reading? Stef Peeters, Jean-Matthieu Schmerber, Luc Eeckhout, CIM, and Bernard Cools, Space Magazines Audience Research 2011

This paper reports the results of a test of specific issue readership (SIR) questioning based on cover recognition, which was integrated into the...

Guidelines for Maximizing the Value of Tablet vs. Print Magazines Britta C. Ware, Meredith Corporation, David Shiffman, Mediavest WW, Liz Mulligan and Erin Antonellis, Communispace Magazines Media Effectiveness 2011

The objective of this research was to gain a better understanding of the magazine reading experience by comparing how iPad owners read and...

The Media Brain John Faasse, Uitbijter; Dennis Hoogervorst, Sanoma Media; and Walter Limpens, Neurensics Media Image/Audience Behavior Research 2011

This research used MRI technology to explore the brain’s exposure to media and advertising using 36 women age 25-49 who were regular readers of at...

USA Touchpoints—the Who, What, When, Where and How of Cross-Media Platform Media Measurement Jane Clarke, Coalition for Innovative Media Measurement; Dr. Jim Spaeth, Media Behavior Institute; and Dr. James Collins, GfK MRI Media Image/Audience Behavior Research 2011

In August 2010 the Coalition for Innovative Media Measurement (CIMM) selected the Media Behavior Institute (MBI) as its partner to develop an...

Experience Planning Through Human Emotions Kathy Kline, Kelly Powell, Chad Maxwell, and Brenda White, Starcom Worldwide Media Image/Audience Behavior Research 2011

The authors outline the methodology of the Starcom Eq, a study developed to quantify the core emotions that draw people towards certain media...

Readership—Its Measurement in 2011 and Beyond Stephen Douglas, DJG Marketing; Stephen Kraus and Bob Shullman, Ipsos Mendelsohn Newspapers Audience Research 2011

Replicating Richard Lysaker’s presentation, “Magazine Readership and Its Measurement in 1983,” this paper explores the fundamental questions—what...

Behavioral Metrics for Assessment of Tablet Audiences and Advertising Dr. Scott McDonald, Conde Nast USA Magazines Media Image/Audience Behavior Research 2011

This paper examines two different methodologies to quantify and qualify the audiences of digital magazine editions for tablets: a self-reported...

Advertising Best Practices in a Multi-Platform World: Getting the Most from Print, Digital Replicas and Interactive App Advertising Marlene Greenfield, Hearst Magazines; Ian Wright, Ipsos OTX MediaCT; and Stephen Kraus, Ipsos Mendelsohn Magazines Media Effectiveness 2011

The aim of this paper is to help advertisers leverage the benefits of each delivery format—print, digital replica (Nook and Zinio) and interactive...

Using Mobile Research Apps to Measure Readership Gareth Deere and John Carroll, Ipsos MediaCT Newspapers Audience Research 2011

This paper describes a pilot test conducted by Ipsos MediaCT with The Economist magazine where a meter was deployed onto subscribers’ iPhones,...

Experience Planning Through Human Emotions Kathy Kline, Kelly Powell, Chad Maxwell, and Brenda White, Starcom Worldwide Magazines Media Image/Audience Behavior Research 2011

The authors outline the methodology of the Starcom Eq, a study developed to quantify the core emotions that draw people towards certain media...

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