NEW MPA advertising research finds an audience in Mexico City

What's New in Media in China?
Read Chuck McCullagh's latest China report.

Taking a Hot Dog to Market
Chuck McCullagh reports on a provocative Case Study at the recent 360i Summit.

China:  Media and Culture--FIPP 2007
MPA's Chuck McCullagh analyzes the 36th FIPP World Magazine Congress in Beijing.

MPA Professional Development Seminars Go International
Mexican publishers learn about the newest engagement and accountability research

China’s Media & Entertainment Law (Vol. II)
A guide to China's media scene. Reviewed by Charles McCullagh.

Google: Friend or Foe? Recommendations for Publishers and Editors of B2B Magazines and Websites
This paper was written by Juhi Bhambal at the London School of Economics. Though her frame-of-reference is the U.K. and her focus is B2B magazines and websites (she did interview some B2C publishers), her remarks remain instructive.   For at least a decade B2B publishers have faced the challenges associated with the shift of print to the web and how to monetize the various business channels. In this regard consumer publications can learn from their B2B brethren.  This seems particularly true in regard to the changing role of the editor. 

Protecting Your Magazine Brands in China
Mark Traphagen discusses the importance of trademark rights in China for international publishers.

Magazines in China’s Media Mix
Some images seem to transcend countries and cultures.  The parable of the blind men in a room with an elephant is often invoked by writers on China to acknowledge the best they can do is to explain part of the whole.  The blind man is often invoked in China, which is rich in its own folklore and parables.  When explaining why Rolling Stone magazine came under government scrutiny and had its status changed, one commentator said it was just another case of a “blind man on a blind horse.”   This much we know...

China: Clarification of Media Investment Regulations
When it comes to most businesses, China seems ready, willing and eager for investments. The media, however, are another matter...

Book Review: The Latino Boom by Chiqui Cartagena (Ballantine Books)
In her introduction Ms. Cartagena refers to herself as a “Hispanic media war veteran.”   She deserves that appellation, having worked at Univision, The Miami Herald (“El Nuevo Herald”), People en espanol, Advertising Age and now Meredith. She has a deep pedigree in the sector...

The Mexican Market
Mexico, we are told by the experts, should most appropriately be compared to Spain from a publishing perspective, rather than strictly a country of 100 million. When looked at from the standpoint of literacy, per capita consumption of magazines and books, heavy television viewing, and education, Spain seems an appropriate model.  And Spain’s a pretty good magazine market...

Additional articles:
	Update: Argentina and Brazil (July 2005)
	Valuation Seminar in Mexico (Dec. 2004)

Russia as Garden Space: Remembering Bob Rodale
Bob Rodale, the late-Chairman of Rodale, saw a huge opportunity with the breakup of the Soviet Union. Rodale, a passionate gardener, publisher of Organic Gardening, and a strong advocate for self-reliance, imagined when the huge collective farms in Russia would collapse, the liberated new gardener and farmer would populate the land. And they would need information, encouragement and tools...

The Psychology of History
In Indian Mirror: The Making of the Brazilian Soul, Roberto Gambini has examining the historical and cultural elements that contribute to Brazilian soul. Though I have been to Brazil many times, I am hardly a student of the culture.  But I am a student of Jungian psychology, which is the lens through which Gambini looks at the making of the Brazilian soul...

Remarks Delivered at the Association of Hispanic Advertising Agencies (AHAA)by Charles McCullagh, VP/International, MPA
April 15, 2005
In my opinion the US Hispanic magazine market is a study in contrasts and paradoxes.  The market offers a rich demographic story of an ethnic group blossoming and coming of age...

A Public Betrayed
Given the current political antipathy between China and Japan, the recently published A Public Betrayed: An Inside Look at Japanese Media Atrocities by Adam Gamble and Takesato Watanabe, will surely shed some light on Chinese concerns and Japanese rebuttals...