The Association of Magazine Media

Joe Brown

Editor in Chief

Popular Science

Joe Brown has been editor in chief of Popular Science since September 2016. He successfully transitioned the magazine to a quarterly print cadence, transforming the paper into a keepsake that dives deep into a single subject. Online, he focused on expanding reach by courting readers previously underserved by science and tech publications; his team has shifted the website audience from 74 percent male to an even 50/50 split, while increasing unique visitors by more than 50 percent and page views by more than 130 percent. He also launched two new podcasts, a successful events series and several international partnerships.

Prior to joining PopSci, Brown was executive editor of WIRED. His second time at the brand, he returned to oversee WIRED.com and all associated digital platforms. He also built out a New York bureau and ran tech and automotive coverage in print and digital. During his tenure, WIRED.com became the first Condé Nast publication to earn more than a billion page views; within two years of taking over, Brown's strategy of skipping news blips in favor of deeply reported stories increased unique visitors by more than 40 percent.

Before WIRED, Brown was editor in chief of Gizmodo. During his time here, he recruited several dedicated features writers and earned the site a reputation for quality journalism. His team broke several big stories: they were the first to investigate illegal weapons sales by Silk Road, and their embedded reporting in John McAffee's Belize compound gave the world its first look at one of the most bizarre scenes in tech.