The Association of Magazine Media

Katie Hobbs

E-Commerce Director

ShopBAZAAR

Bringing together her passion for magazines and retail, Katie Hobbs is the e-commerce director of ShopBAZAAR. She began her career in publishing, working her way up to the role of American fashion director of ELLE advertising. Discovering an online void for niche designers, she went on to launch the boutique Les Nouvelles in 2009 with a former ELLE colleague. For six years, she curated the site with a mix of up-and-coming and established brands, and cultivated a global customer base.