The Association of Magazine Media

Magazine Media 360° is...


A newly created industry metric that measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands. Platforms and formats covered include:

• print+digital editions
• web (desktop/laptop)
• mobile web
• video
• social media (reported separately)

Magazine Media 360° uses data from leading third-party providers and currently covers 141 magazine media brands from 31 companies, representing 95% of the reader universe. The MPA Magazine Media 360° Brand Audience Report, which contains the 360° audience metric by title is released monthly.

Click here for the latest report.