MAGAZINE MEDIA RINGS IN THE NEW YEAR WITH CONTINUED GROWTH
Video and Mobile Web Consumption Drive Largest Increases
New Measure of Magazine Media Vitality, Launched in September, Captures Consumer Demand for Print, Digital and Mobile Platforms – A First for Any Industry
NEW YORK, Jan 7th, 2015 – Magazine media audiences grew 9.3% for the month of November versus November 2013, according to The Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media.
This new report, which uses data from leading third-party providers, reveals a gross audience for magazine brands of 1.6 billion in November 2014 versus 1.4 billion in November 2013. The strong November performance was powered by video and mobile web consumption, up 68% and 76%, respectively, over the same time period in 2013. Print+digital editions and Web (desktop/laptop) remained essentially flat.
The complete report, which currently covers 146 magazine media brands from 32 companies, representing 95% of the reader universe, can be found at www.magazine.org.
Commenting on the data, Mary G. Berner, President and CEO, MPA-The Association of Magazine Media said, “It’s always good to start the new year with positive news – in this case, continued good news, as magazine media’s audience continues to build momentum.” She added, “We couldn’t be more pleased that The Magazine Media 360° Brand Audience Report is becoming a trusted source of insight and information, particularly among advertisers. The ad community has quickly begun to recognize this metric as a valuable tool that measures consumer demand across platforms, which is exactly the way they are buying our content today.”
The brands that delivered the highest audience and experienced the most growth during this time period were:
About Magazine Media 360°
Magazine Media 360° is a new industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and currently covers 151 magazine media brands from 34 companies, representing 95% of the reader universe. The data is released around the 20th of each month at www.magazine.org in the MPA Magazine Media 360° Brand Audience Report. Created as a credible, consistent and cost-free measurement tool, Magazine Media 360°, which launched September 2014, marked the first time ever any media industry measured and communicated cross-platform consumer demand by brand. The Magazine Media 360° Social Media Report is released separately.
Magazine Media 360° Methodology
Data for the MPA Magazine Media 360° Brand Audience Report is collected by MPA – The Association of Magazine Media from participating brands who provide their third-party data to MPA around the 15th of every month for the previous month’s activity. Participating brands must be tracked in GfK MRI's Survey of the American Consumer® (print+digital editions), GfK MRI’s Teenmark® or the Ipsos Affluent Survey USA as well as any or all of web (desktop/laptop), mobile web, and/or video as tracked by comScore or Nielsen Online.
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.