The Association of Magazine Media

Magazines: Highest ROAS

Not Every Ad Dollar is the Same.
Magazines: Highest Return on Advertising Spend

 

Magazines have long been known as the most influential of all media, and now, reliable third-party research proves that they are also the best place to drive sales. 

Nielsen Catalina Solutions analyzed 1400 campaigns across measured media types and results show magazines yield the HIGHEST Return on Advertising Spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. 

To learn more about the study, click here. 

For more facts on magazine media, contact Linda Thomas Brooks, ltb@magazine.org 

 

  View the Presentation
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