The Association of Magazine Media

Meet the Innovator: Adobe

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Event Information
December 9, 2014
757 Third Avenue
Floor 11
New York, NY 10017

Take Your App Performance From Good to Great:
Mastering the DPS Tools That Drive Readership and Revenue

Complimentary for MPA and ASME members

Please note new date: Dec. 9

You’ve got your apps on the newsstand, but how do you take them to the next level and drive deeper business value? Join Adobe’s Ivan Mironchuk for a detailed look at the most powerful consumer marketing tools and capabilities that Adobe DPS offers.  Learn how publishers can integrate them into the app experiences to increase conversion rates, drive repeat visits and deliver meaningful revenue.

>If you’re already using DPS, this will be an ideal opportunity to make sure you're up-to-speed on the latest DPS features and how best to use them.

>If you’re new to DPS, get ready to be exposed to a tool set that will change the way you approach your mobile strategy. 

Topics include:

  • Extending your reach across more devices and newsstands
  • What iPhone 6 and 6 Plus could mean to you - and why it’s critical to completely rethink the phone experience
  • Driving more revenue by  cross-selling and up-selling related content in a fully customized storefront
  • Bringing readers back for more through push notifications that you can target, delay or include deep links within 
  • Integrating more custom touch points within the app experience through the welcome screen and the information screen that surface the right messages to the right reader, at the right time 
  • Free preview capabilities, including the new alternative free preview experience 
  • And more!

Ivan Mironchuk


December 9, 2014
12:00PM - 2:00PM

757 Third Avenue, 11th Floor
Between 47th and 48th Streets
New York, NY 10017

Complimentary for MPA/ASME members

If you need registration assistance, please contact Gette Levy at