The Association of Magazine Media

MPA Biennial Research Symposium 2015 Recap | December 3, 2015

MPA’s Biennial Research Symposium featured groundbreaking material from this year’s Print and Digital Research Forum (PDRF) in London.  Select papers were presented on December 3, 2015 at Hearst Tower in New York City and covered a variety of topics including cross-platform advertising, digital audience measurement and the brain’s response to print media.

The PDRF has tracked the evolution of magazine media for over 30 years, and continues to engage advertisers, publishers, software providers and industry leaders in this global forum. Speakers from around the world submit proposed papers—adding to the continuously growing library of literature on digital and print media—  and only the best and most insightful are accepted.

Known to be more intellectually rigorous than other conferences, the PDRF uses robust and revolutionary research to share insight on the ever-changing nature of magazine media.   

View the presentations at the MPA Biennial Research Symposium: 

Pasquale (Pat) A. Pellegrini, General Manager and Chief Research Officer, Consumer Insights NA, Experian Marketing Services
Tony Incalcatera – Senior Vice President Business and Research Operations, Ipsos MediaCT US
Eric Melton, Senior Director, Research Science for Healthcare Research, Kantar Media
Jayne Krahn, Vice President of Product and Research Operations, Kantar Media
Steven Millman, Vice President, Research, comScore, Inc.
Britta Cleveland, Senior Vice President, Research Solutions, Meredith Corporation
Maggie Zak, Senior Manager, Business Insights and Analytics, Time Inc.
Phillip Keefe, Director of Research and Development, Nielsen Catalina Solutions
Scott McDonald, President, Nomos Research
Horst Stipp, Executive Vice President, Research & Innovation: Global & Ad Effectiveness, The Advertising Research Foundation
Lori Jacobs, Research Director, Time Inc.
Mickey Galin, EVP Research and Global Product Head for Published Media Measurement, GfK
Steven Millman, Vice President, Research, comScore, Inc.
David Gunzerath, Sr. VP, Associate Director, Media Rating Council
Mickey Galin, EVP Research and Global Product Head for Published Media Measurement, GfK
Cara Weiss, Senior Director, Consumer Intelligence, Condé Naste
Developing Creative Strategies with Facebook Conversations
Nikhil Nawathe, Researcher, Facebook