The Association of Magazine Media

Money Talks: Driving Advertising Revenue

Event Information
December 1, 2016
Hearst Tower
300 W. 57th Street
New York, NY

You are competing harder than ever for marketing dollars. Are you up-to-speed on the most valuable advertising sales strategies out there? 

 

Leaders in magazine media research, measurement, analytics and technology will share current insights and new tactics that will turn your time invested today into increased sales tomorrow. Including:

  • What ad categories are primed for growth? What are agencies/clients looking for in today’s multiplatform environment?
  • How can magazine brands distill the firehose of information down to compelling stories supporting the effectiveness of magazine media?
  • Plus: Digital Direct or Programmatic Direct, AdOps programmatic tech, optimizing digital inventory, the most flexible, lightweight and highest performing, highest revenue units in the marketplace, and traffic source diversity,

Current Speakers Include:

          Jim Anderson, CEO, SocialFlow
          Linda Thomas Brooks, President and CEO, MPA-The Association of Magazine Media
          Michael Brownstein, EVP, Chief Revenue Officer, Meredith Corporation
          Regina Buckley, SVP, Digital Business Development and Business Operations
          Time Inc.
          Brandon Caudill, Senior Director, Business Development
          Britta Cleveland, SVP, Research Solutions, Meredith Corporation
          Zvi Cole, Director, Integrated Marketing, Beiersdorf
          Jeffrey W. Hamill, EVP, Advertising Sales and Marketing, Hearst Magazines
          M. Scott Havens, Global Head of Digital, Bloomberg
          Sean Holzman, Chief Digital Revenue Officer, Bonnier Corporation
          Tim Kelsay, Associate Director of Primary Research, Research & Insights, Condé Nast
          Todd Krizelman, Co-Founder and CEO, MediaRadar
          Amy Marks, Global Head of Marketing, Bloomberg
          Roger Purcell, Director of Customer & Competitive Intelligence, Condé Nast
          Ginger Taylor White, EVP, Managing Director, Publishing Investment, Amplifi 

 

Watch for more speakers to be announced soon!

Timing:
Thursday, December 1, 2016
Hearst Tower Auditorium
300 W. 57th Street, NYC
8:30am - 12:15pm
Check-in and continental breakfast begins at 8:30am

Rates:

MPA/ASME Magazine Media Member Rate: $295
Associate Member Rate: $345
Nonmember Rate: $445

Agenda: 

Networking Coffee 

Opening Keynote 
Linda Thomas Brooks, President and CEO, MPA gives state of the industry overview highlighting MPA market outreach, industry feedback, and how it has informed the MoneyTalks: Driving Advertising Revenue program.
Speaker: Linda Thomas Brooks, President and CEO, MPA- The Association of Magazine                           Media
                  Jeffrey W. Hamill, EVP, Advertising Sales and Marketing, Hearst Magazines

Content Recommendation: It Doesn't Have to Be This Way
Brandon Caudill of ZergNet discusses the difference of human editorial vetting in the world of content curation, audience development and monetization. How can content publishers monetize quality over quantity -- particularly important with the growth of "fake news" threatening the ecosystem.  Timely discussions of the issues at stake and ZergNet's role in delivering new audiences for optimized monetization.
Speaker: Brandon Caudill, Senior Director, Business Development, ZergNet

Platforms and Audience Measurement Insights 
Where's the edge for magazine media against competing advertising media options? Insights into the latest MRI, IPSOS and ComScore data will show how magazine media audiences in each of the platforms measured, and the net integrated audiences delivered, give you the ammunition to attract dollars away from competing media channels.
Speaker(s): Tim Kelsay, Director of Custom Research, Condé Nast
                      Roger Purcell, Director of Customer and Competitive Intelligence, Condé Nast 

Strengthen Your Sales Pitch: Analytics to Prove ROAS
Unveiling the latest research connecting magazine media performance to commercial impact -- sales and ROI -- for advertisers. This session will outline what the data is showing and how best to use in  presentations sure to shift ad dollars away from other channels to magazine media.
Speaker: Britta Cleveland, SVP, Research Solutions, Meredith Corporation

Networking Break

Big Brands and Social Power: Content Distribution, Audience Development and Monetization
It’s a complicated new frontier. SocialFlow will moderate a conversation navigating and unraveling the connection between social media, native, video and monetization potential for today's ad sellers. 
Speaker: Jim Anderson, CEO, SocialFlow
                 Regina Buckley, SVP, Digital Business Development and Business Operations,                          Time, Inc.

Programmatic. Programmatic Guaranteed. Programmatic Direct. 

From display to video, you’ll have a better understanding of how to successfully identify and approach your best digital ad prospects. Hear one of the early adopters of the industry define the options, run through the tech stack supporting the ecosystem, and cover the strategies and tactics for optimizing revenue. 
Speaker: Sean Holzman, Chief Digital Revenue Officer, Bonnier

Native Advertising: The Golden Ticket

MediaRadar will illuminate how native advertising can maximize ad sales for your business. Build native ad revenue by identifying early adopters, active buyers, and product categories dominating the market. Understand how native advertising is priced, scaled through programmatic, and its current trends in the ad landscape. 
Speaker: Todd Krizelman, MediaRadar

Digital Business Growth Pillars and High Performance Executions in Native

From Brand vs. Performance advertising, to Programmatic, to custom executions in Native content, Scott Havens and Amy Marks from Bloomberg pull back the curtain from high-level strategy to high-performance, Native integrations.
Speaker(s): M. Scott Havens, Global Head of Digital, Bloomberg
                     Amy Marks, Global Head of Marketing, Bloomberg

On the Front Lines: Buyers and Sellers
Linda Thomas Brooks interviews Zvi Cole, Ginger Taylor White and Michael Brownstein about the changing dynamics of magazine media buying and selling. What are agencies and clients looking for today–and how is that different from 5- 10 years ago? What will it look like in the next five years? How have companies like Meredith Corporation evolved to meet the changing needs of marketers across ad categories? Success stories and cautionary tales from across the buy/sell relationship.
Speaker(s): Michael Brownstein, EVP, Chief Revenue Officer, Meredith Corporation
                      Zvi Cole, Director, Integrated Marketing, Beiersdorf
                      Ginger Taylor White, EVP, Managing Director, Publishing Investment, Amplifi

Conference Wrap Up

Networking Lunch  

Or download a registration form