The Association of Magazine Media

Money Talks: Driving Consumer Revenue

Event Information
November 30, 2016
Hearst Tower
300 W. 57th Street
New York, NY

Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? 

Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. 

Current Speakers Include:

Susan Bidel, Senior Analyst, Forrester 
Steve Booth, Vice President, Vindicia
Terry Dorner, VP, Events & Entertainment, Bonnier
Leslie Doty, EVP, Consumer Marketing & Revenue, Time Inc.
Mike Huffstetler, EVP, Digital, Domino Media
Nina La France, SVP, Consumer Marketing & Business Development, Forbes
John Loughlin, CEO, Next Issue Media, LLC
Matt Luther, Director of Business Development, Time Inc.
Maggie Murphy, Editorial Content Director, Texture
Joy Profet, General Manager, Essence Communications
Liz Safford, SVP, Consumer and Member Marketing, National Geographic
Daniel J. Schaible, COO & Founder, License League, Inc.

 

Watch for more speakers to be announced soon!

Timing:
Wednesday, November 30, 2016
Hearst Tower, 
44th Floor – East Room
300 W. 57th Street, NYC
8:30am - 12:45pm
Check-in and continental breakfast begins at 8:30am

Rates:

MPA/ASME Magazine Media Member Rate: $295
Associate Member Rate: $345

Nonmember Rate: $445

Sessions:

Beyond Advertising: Publishers Build on their Brands and Add New Revenue Streams

Forrester Research offers the state of the union in numbers, trends and potential for major consumer revenue intiatives
Speaker: Susan Bidel, Senior Analyst, Forrester 

Consumers and Commerce: Magazine Media's New Paradigm

Senior leadership discusses how consumer-driven revenue has shifted and evolved.  Using different models and deploying diverse strategies, these companies offer insights into the wide spectrum of options open to brands today.
Speaker(s): Nina La France, SVP, Consumer Marketing & Business Development, Forbes
                      Leslie Doty, EVP, Consumer Marketing & Revenue, Time Inc.

Acquiring and Retaining Customers: Best Practices Today and Trends for Tomorrow

Using a unique, prescriptive approach, companies can find out how to focus on what works best within your unique, overall consumer strategy.
Speaker: Steve Booth, Vice President, Vindicia

Shop Talk: When E-Commerce Makes $ense

Consumers increasingly shop online for everything from dog food to cars, so why can't magazines—the source of so much information and inspiration—become central to that lifecycle of product purchase? Understand logistical, philosophical issues at play in this new world...and if there is a future for your brand store.
Speaker: Mike Huffstetler, EVP, Digital, Domino Media

 
Networking Break
 

Events: From Brand Building to New Revenue Stream

Find out how big the jump is from the brand building events you currently have, to an entirely new and rich revenue stream. Consumers are drawn to experiencing your brand live; are you maximizing that in your business model?
Speaker(s): Terry Dorner, VP, Events & Entertainment, Bonnier
                     Joy Profet, General Manager, Essence Communications

The Art and Science of Execution

Using state-of-the-art data, new consumer attributions and sophisticated modeling, Time Inc. opens up about the new world of getting the right message into the right hands at the right time.
Speaker: Matt Luther, Director of Business Development, Time Inc.

In the Age of Cannibalization, it's Better to Have a Knife & Fork

With consumers increasingly consuming content of all types on smartphones, is there a new dawn for digital editions? The numbers would say yes. Find out how your brand can build audience across platforms, increase brand engagement and drive revenue with new tools and options.
Speaker(s): John Loughlin, CEO, Next Issue Media, LLC
                     Maggie Murphy, Editorial Content Director, Texture

Driving Revenue From Your Brand's Marketplace Impact

Most magazine media brands are known for either influencing popular opinion or reflecting a consumer mindset.  Smart companies are monetizing the value of their content as it is used by marketers who rely on this information.
Speaker: Daniel J. Schaible, COO & Founder, License League, Inc.

National Geographic on Why Membership Works

The original membership model has evolved to accommodate new products, social media, expanded engagement and more.  Should you be thinking of your customers as members? Find out why that may be key to your future.
Speaker: Liz Safford, SVP, Consumer and Member Marketing, National Geographic

Or download a registration form

 

 

 
 

 

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