Money Talks: Driving Consumer Revenue
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Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways?
Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more.
Current Speakers Include:
Susan Bidel, Senior Analyst, Forrester
Watch for more speakers to be announced soon!
MPA/ASME Magazine Media Member Rate: $295
Beyond Advertising: Publishers Build on their Brands and Add New Revenue Streams
Consumers and Commerce: Magazine Media's New Paradigm
Senior leadership discusses how consumer-driven revenue has shifted and evolved. Using different models and deploying diverse strategies, these companies offer insights into the wide spectrum of options open to brands today.
Acquiring and Retaining Customers: Best Practices Today and Trends for Tomorrow
Using a unique, prescriptive approach, companies can find out how to focus on what works best within your unique, overall consumer strategy.
Shop Talk: When E-Commerce Makes $ense
Consumers increasingly shop online for everything from dog food to cars, so why can't magazines—the source of so much information and inspiration—become central to that lifecycle of product purchase? Understand logistical, philosophical issues at play in this new world...and if there is a future for your brand store.
Events: From Brand Building to New Revenue Stream
Find out how big the jump is from the brand building events you currently have, to an entirely new and rich revenue stream. Consumers are drawn to experiencing your brand live; are you maximizing that in your business model?
The Art and Science of Execution
Using state-of-the-art data, new consumer attributions and sophisticated modeling, Time Inc. opens up about the new world of getting the right message into the right hands at the right time.
In the Age of Cannibalization, it's Better to Have a Knife & Fork
With consumers increasingly consuming content of all types on smartphones, is there a new dawn for digital editions? The numbers would say yes. Find out how your brand can build audience across platforms, increase brand engagement and drive revenue with new tools and options.
Driving Revenue From Your Brand's Marketplace Impact
Most magazine media brands are known for either influencing popular opinion or reflecting a consumer mindset. Smart companies are monetizing the value of their content as it is used by marketers who rely on this information.
National Geographic on Why Membership Works
The original membership model has evolved to accommodate new products, social media, expanded engagement and more. Should you be thinking of your customers as members? Find out why that may be key to your future.