The Association of Magazine Media

Anthony Sarcone Joins MPA As SVP of Marketing Initiatives and Insight, and President of PIB

June 18, 2013

New York, NY – Anthony (Tony) Sarcone has been named Senior Vice President, Marketing Initiatives and Insight for MPA – The Association of Magazine Media, and President, PIB, it was announced by Mary G. Berner, President and CEO, MPA, to whom he will report.

In this position, Sarcone will execute and oversee MPA's research activities, aggregating, communicating and analyzing trends, data and news that affirm the vitality and influence of Magazine Media as a powerful sales tool and cultural force.  Sarcone will also serve as President of PIB, a member organization administered by MPA that is the premier source of consumer magazine advertising spending and related data.

"Tony is whip smart, an extreme team player, and will be a tremendous complement to the MPA family,” said Berner. “While an astute student of the Magazine Media business, Tony is an incisive interpreter of numbers and hugely talented at devising creative ways to communicate and sell that data.“

Sarcone was most recently Owner/Partner Solveris Marketing Communications, a full-service marketing, advertising and communications firm he founded in 2008, representing a variety of clients including RetailConnections, Flowpay Corporation, Carney Security and OZzzz's Sleep Aid for Children.  In 2008 he was Acting Co-Marketing Director at Bon Appétit, managing endemic and non-endemic categories including packaged goods, pharmaceuticals, home, retail and financial for the award-winning epicurean magazine. Earlier that year he served as interim Marketing Director for the Condé Nast Bridal Media Group, where he spearheaded “Engage,” an online community of women in various stages of the nuptials process.

Prior to that, Sarcone was Group Associate Publisher/Marketing, for the B2B Division of Condé Nast’s Fairchild Publications (2002-2006), successfully implementing new marketing and sales initiatives and conducting ad readership surveys to prove advertising ROI for nine, leading trade publications. He was also Sales Development Director for Teen People (1999-2000), Associate Marketing Director for Glamour (1997-1998) and Senior Research Analyst for TV Guide (1995-1996).

Sarcone has received several awards throughout his career, including the Condé Nast Publications Fairchild Impact Award, Time Inc. President’s Award, Glamour Magazine Marketer of the Year, five American Graphic Design USA Awards and 15 American Inhouse Design Awards.