The Association of Magazine Media

Magazine Media Brands See Advertising, Readership Growth During the First Half of 2013

July 9, 2013

New York, NY – A preliminary analysis by PIB, based on data collected and compiled by Kantar Media, depicts a notable increase in cross-platform advertising for Magazine Media. For the 58 titles that measure both print and iPad advertising, print advertising pages and iPad ad units grew +7.0% in the first half of 2013, compared to the same period in 2012, it was announced today by Mary G. Berner, President and CEO, MPA – The Association of Magazine Media.  For the same set of titles during the same period, iPad ad units increased +24.5%, and print ad pages showed a slight decline of -1.0%.

TABLE: PRINT AND TABLET ADVERTISING GROWTH (FH 2013 VS. FH 2012)

PRINT EDITIONS

January – June 2013

January – June 2012

% CHANGE

Print Ad Pages

24,566

24,820

-1.0%

(58 titles)

iPad Ad Units

14,272

11,461

24.5%

(58 titles)

Total: Print Ad Pages and iPad Ad Units
(58 titles)

38,838

36,281

7.0%

Source: PIB analysis of Kantar Media data. Base: 58 publishing brands with monitored print editions and iPad tablet editions.

The latest report from PIB on print advertising shows that rate-card ad revenues showed a lift of +0.4% in the first half of 2013 compared to the same period in 2012, and held steady at +0.5% during the second quarter. For additional tables and commentary, visit www.magazine.org/PIB.

On the readership front, the latest study conducted by GfK MRI shows that Magazine Media audiences consuming print and tablet editions increased +2.1% in Spring 2013 versus Spring 2012. Print readership rose +2.0%, and tablet audiences alone grew +72.9% during the same period. 

“The rise in readership and advertiser investment in our brands from print to tablets and beyond proves that Magazine Media is an industry rife with opportunities for growth in the new media age,” said Berner. “I’m optimistic that publishers’ experimentation and innovations for their print and digital products will continue to be rewarded.”