Magazine Publishers of America

MPA Reports: Rich Content Helps a Magazine for the Affluent Successfully Change with Times As It Turns 20

September 1, 2009

Can Departures, a magazine geared toward the free-spending affluent, stay relevant during a punishing economic downturn?

August 25, 2009

Dual focus on early and school years boosts interest among readers and advertisers.

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Digital Drivers

MPA Reports: Rodale Harvests a Bumper Crop of Fruitful Ideas from Within Its Ranks

August 20, 2009

In January, Rodale asked every employee to submit ideas that can help make the company even more competitive. They were more than up for the challenge. Read more

MPA Reports: From Their House to Yours

July 20, 2009

Hearst’s House Beautiful creates its second annual Kitchen of the Year at Rockefeller Center. Read more

MPA Reports: After 65 Years, Seventeen Still One of the Cool Kids

June 23, 2009

Seventeen's Jayne Jamison would like to dispel a few misconceptions, mischaracterizations and downright falsehoods floating around out there about magazines. Read more

MPA Reports: Ladies’ Home Journal Launches Ambitious “Do Good” Initiative

April 20, 2009

Ladies’ Home Journal is launching the “Do Good” initiative to recognize women and companies that are making a difference. Read more

MPA Reports: Hearst and eBay Partner for 30 Days of Green

April 1, 2009

14 Hearst brands develop content organic to eco-themes for April issues. Read more