AMC 2012

Board Members only, please.

See San Francisco like you’ve never seen it! Kick off AMC with a 90-minute hiking and yoga adventure though San Francisco's hidden nooks and crannies led by Eric Kipp, founder of Hiking Yoga. This experience is designed to stretch, strengthen, and re-focus on breath. Come connect with important layers of your life – health, friends, nature and community while getting your sweat on! Want to learn more? Check out our interview with Yoga Journal's Kaitlin Quistaard. This hike is suitable for all levels.
Led by:
Eric Kipp, Co-Founder and Owner, Hiking Yoga

Please note: Hiking Yoga is now full. To add your name to the waiting list please email Caitlin Cheney at ccheney@magazine.org. Advance registration is required for this event.

Visit the Adobe Device Lab and check out innovative digital publications created with Digital Publishing Suite. Experience compelling magazine and newspaper applications on leading devices including the iPad, iPhone and Kindle Fire that make smart use of video, audio and other interactivity to drive reader engagement.

Speakers:
Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines and Chairman, MPA
Mary Berner, President and Chief Executive Officer, MPA
Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

Adam Lashinsky, FORTUNE Senior Editor-at-Large, and Author, "Inside Apple: How America's Most Admired - and Secretive – Company" will reveal the secret systems, tactics and leadership strategies that allowed Apple to churn out hit after hit and inspire a cult-like following for its products.
Speaker:
Adam Lashinsky, Author, “Inside Apple: How America's Most Admired - and Secretive – Company Really Works”
Interviewed by:
Amy Bohutinsky, Chief Marketing Officer, Zillow

Social media is one of the hottest sectors in the digital world drawing millions of users each day. However, few companies have cracked the code to monetize their social media efforts. Doesinvesting in social media pay off? What time or staff resources are required to move the social media needle? How do magazine brands take advantage of it to drive deeper engagement, sell subscriptions and strengthen ties to advertisers?
Moderator:
Declan Moore, Executive Vice President, President, Publishing and Digital Media, NationalGeographic Society
Panelists:
Patricia B. Fox, General Manager, Healthy Living Group, Active Interest Media
Michele Promaulayko, Vice President, Editor-in-Chief, Women’s Health
Michael Silberman, General Manager. Digital Media, New York Media
Introduced by:
Ed Knudson, Executive Vice President Sales and Marketing, Digimarc

Andrew Evans, National Geographic Traveler’s digital nomad, travels the world and shares his experiences in real-time through various social media channels.
Speaker:
Andrew Evans, Digital Nomad, National Geographic Traveler

It has been three months since Next Issue Media launched its unlimited access, “all you can eat” magazine stand on the iPad.  Next Issue Media CEO Morgan Gunther will provide a first-ever public look the economics of the business, reveal exclusive demographic information about his customers and their depth of engagement, and discuss the powerful lessons learned in the early days since launch.  Where is the company going and how big can this business be?  And what does this mean to digital magazine adoption in general?
Speaker:
Morgan Guenther, Chief Executive Officer, Next Issue Media

Kaitlin Quistgaard will illustrate the importance of engagement across Yoga Journal’s multiple platforms, using a live, on-stage AcroYoga demonstration. Want to learn more? Check out our interview with Yoga Journal's Kaitlin Quistaard.
Presenters:
Kaitlin Quistgaard, Editor-in-chief, Yoga Journal

From custom content to pop-up stores, games and e-commerce, magazine brands are engaging their audience in more ways than ever before….and reaping the financial benefit.
Moderator:
Bryan Welch, Publisher and Editorial Director, Ogden Publications
Panelists:
Christopher Argentieri, President, Source Interlink Companies
Christina Grdovic, Vice President and Publisher, Food & Wine
Karen Kovacs, Publisher, PEOPLE

What’s the future of reading on digital platforms?  If there’s anyone who would know, it’s Russ Grandinetti, Vice President, Kindle Content, Amazon.  In this in-depth Q&A with Megan Miller, Program Director, Bonnier Research and Development, Grandinetti will discuss what Amazon has learned about magazine reading on the Kindle Fire, how Amazon is growing its selection of magazines available on its newsstand, and how publishers stay relevant in today’s world.  
Speaker:
Russ Grandinetti, Vice President, Kindle Content, Amazon
Interviewed by:
Megan Miller, Program Director, Bonnier Research and Development

Less than 5% of all tech start-ups are headed by women, according to the Kauffman Foundation.  But those numbers are starting to rise. This lively roundtable discussion will feature five female tech founders from Silicon Valley and beyond, who will discuss what it takes to manage a tech start-up in today’s economy, the battle for funding, the fight for consumer mindshare, and the challenge and pressures of running a fast-growing company.  They’ll also offer startling observations about what magazine media companies can learn from their early-stage efforts.  
Moderator:
Nicole Lapin, Anchor and Special Correspondent, Bloomberg Television
Panelists:
Alexa Andrzejewski, Founder and CEO, Foodspotting
Natalia Oberti Noguera, Founder and CEO, Pipeline Fellowship
Cheryl Yeoh, Co-Founder and CEO, Reclip.It.com
Bettina Hein, Founder and CEO, Pixability
 

In a few short years, Twitter has become one of the largest social media companies on the planet and its influence has stretched to every corner of the globe.  Its rise to prominence has created new opportunities for content companies to develop deeper relationships with their audiences.  In this 35-minute conversation with journalist Bill Wasik, Twitter’s Joel Lunenfeld discusses how Twitter can work with magazine publishers, how Twitter functions as an in-house creative agency for brands seeking more effective use of Twitter, and how advertisers are using Twitter successfully.  
Speaker:
Joel Lunenfeld, Vice President, Twitter
Interviewed by:
Bill Wasik, Senior Editor, Wired
Introduced by:
Malcolm Netburn, Chairman and Chief Executive Officer, CDS Global

Speaker:
Lucy Danziger, Editor-in-chief, Self  Magazine and ASME President

Editors are becoming increasingly involved in the business side of their brands in everything from creating new profit centers like e-commerce transactions, collaborating with their ad sales teams, and mastering the intricacies of new technology platforms.  In the process, the relationship with the audience has been profoundly altered.  Is this a change for the better?  Is the church/state relationship dead?  If so, did the editors kill it?  
Moderator:
Rosemary Ellis, Editor-in-Chief, Good Housekeeping
Panelists:
Amanda Dameron, Editor-in-Chief, Dwell
Paul Fichtenbaum, Editorial Director, Time Inc. Sports Group
Josh Tyrangiel, Editor, Bloomberg Businessweek
Bruce Upbin, Managing Editor, Forbes Media
Introduced by:
Michael FitzGerald, President, Submittable

New devices, like tablets and smartphones, bring new opportunities and challenges for content creators. Join us for an in-depth look at how digital publishing has progressed in the past year, what changes are on the horizon, and what it means for publishers and their audiences.  Panelists will explore how they have been able to leverage advances in publishing tools, and how new features and efficiencies have increased their reach and fostered engagement.
Moderator:
Ethan Grey, Vice President, Digital, MPA
Panelists:
Nick Bogaty, Director Business Development, Adobe
Sean Bumgarner, Interactive Design Director, Men’s Health, Women's Health and Prevention
Jonathan Dorn, General Manager, AIM Outdoor Group
Pamela Maffei McCarthy, Deputy Editor, The New Yorker

Presented by:
Chris Kevorkian, Chief Marketing and Digital Officer, MPA

New delivery platforms and aggregators mean audiences will find what they want, when they want it—with or without you. Here’s what you can do to stay ahead.
Moderator:
Richard Maggiotto, Founder, President and Chief Executive Officer, Zinio
Panelists:
Jordan Kretchmer, Founder and Chief Executive Officer, Livefyre
Martin Stoddart, Vice President of Business Development, Zite
John Tayman, Founder and Chief Executive Officer, Byliner.com

Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

Visit the Adobe Device Lab and check out innovative digital publications created with Digital Publishing Suite. Experience compelling magazine and newspaper applications on leading devices including the iPad, iPhone and Kindle Fire that make smart use of video, audio and other interactivity to drive reader engagement.

Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

Bloomberg Businessweek Chairman Norman Pearlstine will interview Ben Horowitz, co-founder of renowned venture capital firm Andreessen Horowitz.
Speaker:
Ben Horowitz, Co-founder, Andreessen Horowitz
Interviewed by:
Norman Pearlstine, Chairman, Bloomberg Businessweek

Joe Diaz, co-founder of AFAR magazine,  discusses his magazine’s ground-breaking “Spin the Globe” franchise.  In every issue, the editors pick an exotic destination at random and send a writer there with as little as 24 hours’ notice.  This franchise is drawing eyeballs….and advertisers.  
Speaker:
Joe Diaz, Co-founder, AFAR Media

Dr. Jeffery Cole, Research Professor and Director, Center for the Digital Future, USC, will provide an overview of the technology landscape and how it impacts people’s lives and content companies. The Center seeks to maximize the positive potential of mass media and our rapidly evolving communications technology. Dr. Cole is at the forefront of media and communications technology policy issues.
Keynote Speaker:
Dr. Jeffery Cole, Research Professor and Director, Center for the Digital Future, USC

Increasingly, marketing today is less about direct response and more about creating ways for customers to come to you. The good news is that consumers are discovering digital magazine content through new channels that weren’t even imagined a few years ago. The bad news is that there are powerful new competitors like Angry Birds that are competing for the time and mindshare of the magazine audience. This session will feature leaders inside and outside of our industry, who are on the forefront of creating new ways to entice audiences.
Moderator:
Phil Wiser, Chief Technology Officer, Hearst Corporation
Panelists:
Robert Barnett, Head of Publisher Development, Tapjoy
Brodie Keast, Executive Vice President, Marketing, Next Issue Media
David Zinczenko, General Manager, Healthy Living Group, Rodale Inc. and EVP/Editor-in-Chief, Men's Health
Introduced by:
Jason Bright, Founder and Chief Technology Officer, MediaBeacon Inc.

Images delight, inspire and grab our emotions in ways that text simply cannot. Forty-percent of pixel real estate online is images, 70% of social media actions involve a picture, and many large publishers observe 60% of their page views occur inside photo galleries. This growing consumer appetite for images affects design, UI architecture, editorial investment and advertising models for large publishers. In today’s emerging Imagesphere, learn how to create a successful image strategy.
Speaker:
Chas Edwards, Chief Revenue Officer and Head of Publisher Development, Luminate

Consumers are accessing paid digital content in more ways than ever before.  Google Play is one of the newest digital stores offering magazines as well as other forms of content.  Scott Dougall, Director, Digital Publishing at Google, will discuss the value of magazine brands in the Google Play store, the transformation of digital media businesses, and ways to improve the underlying consumer experience.
Speaker:
Scott Dougall, Director, Digital Publishing, Google
Interviewed by:
Jim Meigs, Editor-in-chief, Popular Mechanics

Mary Berner, President and Chief Executive Officer, MPA