The Association of Magazine Media

Please note: All times, dates, speakers and panel topics are subject to change.

Sunday, October 14
  • 11:00 am

    IMAG BOARD MEETING

    Board Members only, please.

  • 12:00 pm

    REGISTRATION AND SPONSOR SHOWCASE

  • 2:00 pm

    MPA BOARD MEETING

    Board Members only, please.

  • 3:30 pm

    HIKING YOGA Presented by Yoga Journal

    See San Francisco like you’ve never seen it! Kick off AMC with a 90-minute hiking and yoga adventure though San Francisco's hidden nooks and crannies led by Eric Kipp, founder of Hiking Yoga. This experience is designed to stretch, strengthen, and re-focus on breath. Come connect with important layers of your life – health, friends, nature and community while getting your sweat on! Want to learn more? Check out our interview with Yoga Journal's Kaitlin Quistaard. This hike is suitable for all levels.
    Led by:
    Eric Kipp, Co-Founder and Owner, Hiking Yoga

    Please note: Hiking Yoga is now full. To add your name to the waiting list please email Caitlin Cheney at ccheney@magazine.org. Advance registration is required for this event.

  • 6:00 pm

    WELCOME RECEPTION FEATURING ADVERTISING AGE A-LIST AWARDS

    Presented by:
    Simon Dumenco, Editor-at-Large / Media Columnist, Advertising Age
    Abbey Klaassen, Editor, Advertising Age

     

Monday, October 15
  • 7:00 am

    REGISTRATION AND SPONSOR SHOWCASE

  • 7:00 am

    BREAKFAST Sponsored by Kantar Media

  • 7:00 am

    ADOBE DEVICE LAB AND CHARGING LOUNGE

    Visit the Adobe Device Lab and check out innovative digital publications created with Digital Publishing Suite. Experience compelling magazine and newspaper applications on leading devices including the iPad, iPhone and Kindle Fire that make smart use of video, audio and other interactivity to drive reader engagement.

  • 8:00 am

    CONFERENCE WELCOME

    Speakers:
    Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines and Chairman, MPA
    Mary Berner, President and Chief Executive Officer, MPA
    Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

  • KEYNOTE INTERVIEW: ADAM LASHINSKY

    Adam Lashinsky, FORTUNE Senior Editor-at-Large, and Author, "Inside Apple: How America's Most Admired - and Secretive – Company" will reveal the secret systems, tactics and leadership strategies that allowed Apple to churn out hit after hit and inspire a cult-like following for its products.
    Speaker:
    Adam Lashinsky, Author, “Inside Apple: How America's Most Admired - and Secretive – Company Really Works”
    Interviewed by:
    Amy Bohutinsky, Chief Marketing Officer, Zillow

  • PANEL: WHAT ARE YOUR "FRIENDS" REALLY WORTH?

    Social media is one of the hottest sectors in the digital world drawing millions of users each day. However, few companies have cracked the code to monetize their social media efforts. Doesinvesting in social media pay off? What time or staff resources are required to move the social media needle? How do magazine brands take advantage of it to drive deeper engagement, sell subscriptions and strengthen ties to advertisers?
    Moderator:
    Declan Moore, Executive Vice President, President, Publishing and Digital Media, NationalGeographic Society
    Panelists:
    Patricia B. Fox, General Manager, Healthy Living Group, Active Interest Media
    Michele Promaulayko, Vice President, Editor-in-Chief, Women’s Health
    Michael Silberman, General Manager. Digital Media, New York Media
    Introduced by:
    Ed Knudson, Executive Vice President Sales and Marketing, Digimarc

  • MMM (Magazine Media Movers …and Shakers): NATIONAL GEOGRAPHIC TRAVELER

    Andrew Evans, National Geographic Traveler’s digital nomad, travels the world and shares his experiences in real-time through various social media channels.
    Speaker:
    Andrew Evans, Digital Nomad, National Geographic Traveler

  • KEYNOTE SPEAKER: NEXT ISSUE MEDIA’S MORGAN GUENTHER

    It has been three months since Next Issue Media launched its unlimited access, “all you can eat” magazine stand on the iPad.  Next Issue Media CEO Morgan Gunther will provide a first-ever public look the economics of the business, reveal exclusive demographic information about his customers and their depth of engagement, and discuss the powerful lessons learned in the early days since launch.  Where is the company going and how big can this business be?  And what does this mean to digital magazine adoption in general?
    Speaker:
    Morgan Guenther, Chief Executive Officer, Next Issue Media

  • MMM (Magazine Media Movers …and Shakers): YOGA JOURNAL

    Kaitlin Quistgaard will illustrate the importance of engagement across Yoga Journal’s multiple platforms, using a live, on-stage AcroYoga demonstration. Want to learn more? Check out our interview with Yoga Journal's Kaitlin Quistaard.
    Presenters:
    Kaitlin Quistgaard, Editor-in-chief, Yoga Journal

  • PANEL: OFF THE PAGE AND ON THE MONEY

    From custom content to pop-up stores, games and e-commerce, magazine brands are engaging their audience in more ways than ever before….and reaping the financial benefit.
    Moderator:
    Bryan Welch, Publisher and Editorial Director, Ogden Publications
    Panelists:
    Christopher Argentieri, President, Source Interlink Companies
    Christina Grdovic, Vice President and Publisher, Food & Wine
    Karen Kovacs, Publisher, PEOPLE

  • KEYNOTE INTERVIEW: INSIDE THE KINDLE CONTENT MACHINE

    What’s the future of reading on digital platforms?  If there’s anyone who would know, it’s Russ Grandinetti, Vice President, Kindle Content, Amazon.  In this in-depth Q&A with Megan Miller, Program Director, Bonnier Research and Development, Grandinetti will discuss what Amazon has learned about magazine reading on the Kindle Fire, how Amazon is growing its selection of magazines available on its newsstand, and how publishers stay relevant in today’s world.  
    Speaker:
    Russ Grandinetti, Vice President, Kindle Content, Amazon
    Interviewed by:
    Megan Miller, Program Director, Bonnier Research and Development

  • PANEL: VALLEY GIRLS 2.0: THE FEMALE CEO START-UP ROUNDTABLE

    Less than 5% of all tech start-ups are headed by women, according to the Kauffman Foundation.  But those numbers are starting to rise. This lively roundtable discussion will feature five female tech founders from Silicon Valley and beyond, who will discuss what it takes to manage a tech start-up in today’s economy, the battle for funding, the fight for consumer mindshare, and the challenge and pressures of running a fast-growing company.  They’ll also offer startling observations about what magazine media companies can learn from their early-stage efforts.  
    Moderator:
    Nicole Lapin, Anchor and Special Correspondent, Bloomberg Television
    Panelists:
    Alexa Andrzejewski, Founder and CEO, Foodspotting
    Natalia Oberti Noguera, Founder and CEO, Pipeline Fellowship
    Cheryl Yeoh, Co-Founder and CEO, Reclip.It.com
    Bettina Hein, Founder and CEO, Pixability
     

  • 12:30 pm

    LUNCH WITH TWITTER Presented by CDS Global

    In a few short years, Twitter has become one of the largest social media companies on the planet and its influence has stretched to every corner of the globe.  Its rise to prominence has created new opportunities for content companies to develop deeper relationships with their audiences.  In this 35-minute conversation with journalist Bill Wasik, Twitter’s Joel Lunenfeld discusses how Twitter can work with magazine publishers, how Twitter functions as an in-house creative agency for brands seeking more effective use of Twitter, and how advertisers are using Twitter successfully.  
    Speaker:
    Joel Lunenfeld, Vice President, Twitter
    Interviewed by:
    Bill Wasik, Senior Editor, Wired
    Introduced by:
    Malcolm Netburn, Chairman and Chief Executive Officer, CDS Global

  • ASME UPDATE

    Speaker:
    Lucy Danziger, Editor-in-chief, Self  Magazine and ASME President

  • PANEL: THE NEW BREED OF EDITOR

    Editors are becoming increasingly involved in the business side of their brands in everything from creating new profit centers like e-commerce transactions, collaborating with their ad sales teams, and mastering the intricacies of new technology platforms.  In the process, the relationship with the audience has been profoundly altered.  Is this a change for the better?  Is the church/state relationship dead?  If so, did the editors kill it?  
    Moderator:
    Rosemary Ellis, Editor-in-Chief, Good Housekeeping
    Panelists:
    Amanda Dameron, Editor-in-Chief, Dwell
    Paul Fichtenbaum, Editorial Director, Time Inc. Sports Group
    Josh Tyrangiel, Editor, Bloomberg Businessweek
    Bruce Upbin, Managing Editor, Forbes Media
    Introduced by:
    Michael FitzGerald, President, Submittable

  • PANEL: BUILDING YOUR BUSINESS IN DIGITAL PUBLISHING presented by Adobe

    New devices, like tablets and smartphones, bring new opportunities and challenges for content creators. Join us for an in-depth look at how digital publishing has progressed in the past year, what changes are on the horizon, and what it means for publishers and their audiences.  Panelists will explore how they have been able to leverage advances in publishing tools, and how new features and efficiencies have increased their reach and fostered engagement.
    Moderator:
    Ethan Grey, Vice President, Digital, MPA
    Panelists:
    Nick Bogaty, Director Business Development, Adobe
    Sean Bumgarner, Interactive Design Director, Men’s Health, Women's Health and Prevention
    Jonathan Dorn, General Manager, AIM Outdoor Group
    Pamela Maffei McCarthy, Deputy Editor, The New Yorker

  • MPA DIGITAL TASK FORCE UPDATE

    Presented by:
    Chris Kevorkian, Chief Marketing and Digital Officer, MPA

  • PANEL: CURATION: WHOSE FUTURE IS IT?

    New delivery platforms and aggregators mean audiences will find what they want, when they want it—with or without you. Here’s what you can do to stay ahead.
    Moderator:
    Richard Maggiotto, Founder, President and Chief Executive Officer, Zinio
    Panelists:
    Jordan Kretchmer, Founder and Chief Executive Officer, Livefyre
    Martin Stoddart, Vice President of Business Development, Zite
    John Tayman, Founder and Chief Executive Officer, Byliner.com

     

  • 4:00 pm

    AFTERNOON CLOSE

    Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

  • 6:30 pm

    EVENING AT TWITTER

    Featuring more than 140 characters from the magazine industry.  Following a formal welcome by Twitter's Dick Costolo and Adam Bain, attendees will enjoy hors d'oeuvres, light conversation, cool product demos and drop-dead views of downtown San Francisco from the Twitter veranda.

    Advance registration is required for this event. Please email Caitlin Cheney at ccheney@magazine.org to RSVP.

Tuesday, October 16
  • 7:30 am

    REGISTRATION AND SPONSOR SHOWCASE

  • 7:00 am

    BREAKFAST Sponsored by Kantar Media

  • 7:30 am

    ADOBE DEVICE LAB AND CHARGING LOUNGE

    Visit the Adobe Device Lab and check out innovative digital publications created with Digital Publishing Suite. Experience compelling magazine and newspaper applications on leading devices including the iPad, iPhone and Kindle Fire that make smart use of video, audio and other interactivity to drive reader engagement.

  • 8:30 am

    MORNING WELCOME

    Paul Bascobert, President, Bloomberg Businessweek and AMC 2012 Chair

  • KEYNOTE INTERVIEW: BEN HOROWITZ

    Bloomberg Businessweek Chairman Norman Pearlstine will interview Ben Horowitz, co-founder of renowned venture capital firm Andreessen Horowitz.
    Speaker:
    Ben Horowitz, Co-founder, Andreessen Horowitz
    Interviewed by:
    Norman Pearlstine, Chairman, Bloomberg Businessweek

  • MMM (Magazine Media Movers…and Shakers): AFAR

    Joe Diaz, co-founder of AFAR magazine,  discusses his magazine’s ground-breaking “Spin the Globe” franchise.  In every issue, the editors pick an exotic destination at random and send a writer there with as little as 24 hours’ notice.  This franchise is drawing eyeballs….and advertisers.  
    Speaker:
    Joe Diaz, Co-founder, AFAR Media

  • KEYNOTE SPEAKER: DR JEFFERY COLE

    Dr. Jeffery Cole, Research Professor and Director, Center for the Digital Future, USC, will provide an overview of the technology landscape and how it impacts people’s lives and content companies. The Center seeks to maximize the positive potential of mass media and our rapidly evolving communications technology. Dr. Cole is at the forefront of media and communications technology policy issues.
    Keynote Speaker:
    Dr. Jeffery Cole, Research Professor and Director, Center for the Digital Future, USC

  • PANEL: CRASHING THROUGH THE CLUTTER: IMPROVING YOUR BRAND’S FINDABILITY

    Increasingly, marketing today is less about direct response and more about creating ways for customers to come to you. The good news is that consumers are discovering digital magazine content through new channels that weren’t even imagined a few years ago. The bad news is that there are powerful new competitors like Angry Birds that are competing for the time and mindshare of the magazine audience. This session will feature leaders inside and outside of our industry, who are on the forefront of creating new ways to entice audiences.
    Moderator:
    Phil Wiser, Chief Technology Officer, Hearst Corporation
    Panelists:
    Robert Barnett, Head of Publisher Development, Tapjoy
    Brodie Keast, Executive Vice President, Marketing, Next Issue Media
    David Zinczenko, General Manager, Healthy Living Group, Rodale Inc. and EVP/Editor-in-Chief, Men's Health
    Introduced by:
    Jason Bright, Founder and Chief Technology Officer, MediaBeacon Inc.

  • MMM (Magazine Media Movers…and Shakers): LUMINATE

    Images delight, inspire and grab our emotions in ways that text simply cannot. Forty-percent of pixel real estate online is images, 70% of social media actions involve a picture, and many large publishers observe 60% of their page views occur inside photo galleries. This growing consumer appetite for images affects design, UI architecture, editorial investment and advertising models for large publishers. In today’s emerging Imagesphere, learn how to create a successful image strategy.
    Speaker:
    Chas Edwards, Chief Revenue Officer and Head of Publisher Development, Luminate

  • KEYNOTE SPEAKER: GOOGLE'S SCOTT DOUGALL

    Consumers are accessing paid digital content in more ways than ever before.  Google Play is one of the newest digital stores offering magazines as well as other forms of content.  Scott Dougall, Director, Digital Publishing at Google, will discuss the value of magazine brands in the Google Play store, the transformation of digital media businesses, and ways to improve the underlying consumer experience.
    Speaker:
    Scott Dougall, Director, Digital Publishing, Google
    Interviewed by:
    Jim Meigs, Editor-in-chief, Popular Mechanics

  • 12:00 pm

    CONFERENCE CLOSE

    Mary Berner, President and Chief Executive Officer, MPA

  • 12:30 pm

    FACEBOOK VISIT

    Close out the 2012 conference with an AMC-exclusive five-hour visit to Facebook's campus featuring lunch, presentations by senior executives including COO Sheryl Sandberg and networking opportunities. Roundtrip transportation will be provided.

    Advance registration is required for this event. Please email Caitlin Cheney at ccheney@magazine.org to RSVP.