Tuesday, September 11, 2012
Ad Campaign Encourages People to Love People
People magazine has launched its most comprehensive advertising campaign to date, promoting the annual Best and Worst Dressed double issue.
Meet Print's New Politicos
Lifestyle magazines like GQ, who launched the Death Race 2012 blog and @GQPolitics Twitter feed earlier this year, are getting serious about their presidential election coverage.
A Breath of Fresh Ariel
What’s it like to be at the top of the glossy heap for the third consecutive year in terms of ads and newsstand dominance? Just ask InStyle’s Ariel Foxman.
Essence Aspires to Create Experiences
Essence says that the art of the event is to see them as experiences. “We look at it as experiential marketing," says special project director Candace Purdie-Montgomery.
Updated with iOS Info: Magazine Vendor BlueToad Identifies Itself As Source of Leaked Apple UDIDs
The Economist Releases First Global "Consolidated Media Report"
In Magazines' Latest E-Commerce Effort, Coastal Living Comes to Wayfair.com
Southern Living: Redesigning an Institution
Recap: Esquire Magazine’s House of Hype Party
Bon Appétit, Rachel Roy Team Up for Dinner at NoMad Hotel
Purple Magazine Toasts 20 Years
Marie Claire Claims UK First with Video Ad in October Issue
Drum Magazine Exposes Apartheid in 1950s South Africa
NYT Mag's Hugo Lindgren, Agent Provocateur
Oxford American Appoints Roger Hodge Editor
Promotions and Additions at Better Homes and Gardens
Rick Straface Named Taunton Press VP/Ad Sales and Marketing
New Beauty Editor at W
East Coast Director Named at David and Helen Gurley Brown Institute for Media Innovation at Columbia
Replicate or Re-Design? How Do You Take a Magazine Online?
New Yorker Cartoon Page Temporarily Banned by Facebook Because Nipples
Inside AARP’s Social Media Strategy
The Role Digital Magazines Play in VICE's Online Strategy
Kantar: Q2 U.S. Ad Spend Flat at $34 Bil
DoubleVerify, Kantar's Compete Partner on New Viewable Ad Verification Product
Brands Using Push Notifications to Target Mobile Users on the Run
Young Adults and Teens Lead Growth Among Smartphone Owners
Losing Its Place on the iPhone, YouTube Introduces a New iPhone App
In an exclusive member event on Sept. 27, executives from YUDU Media will present solutions to producing innovative digital content without breaking the bank.
ASME Intern Blog: Independent and savvy, Kiplinger’s Personal Finance intern Emily Inverso greeted challenges with the mentality that no amount of research or effort is too gritty to complete a task.
MPA's groundbreaking research on the social media habits of millennial magazine readers demonstrates the importance of magazine brands in the digital age.