The Association of Magazine Media

Friday, September 28, 2012

Laura Lang Outlines Time Inc.'s Strategy for Growth
Time Inc. is introducing a digital ad unit that pairs its editorial content with brands' marketing messages on Time Inc. properties and beyond.
Paul Caine, Others Promoted at Time Inc.
Time Inc.’s Laura Lang today bumped up Paul Caine to the role of group president, signaling an emphasis on global growth at a company facing a tough business climate.
How to Keep It Real, by James Oseland
Saveur Editor-in-Chief James Oseland isn’t a fringe food publishing character. Even if you didn’t know how it was pronounced, you’ve likely picked up Saveur in the airport once in your life — the October issue is its 150th.
Mobile Ads: What Works, Doesn't Work
Here's a look at what types of mobile ads are resonating, and which pitches are getting the thumbs down from consumers or marketers.
Mag Bag: Digital Will Raise Total Magazine Revs
VSS: Communications Industry Projected to Grow 5.2% Through 2016
Five Reasons Why Media Companies Should Pay Attention to The Atlantic
IDG TechNetwork Builds Marketing Platform from Big Data
MORE Hosts Panel on Women in Politics
A Look at the Design and Influences on Fairchild’s New M Cover
AOL Partners with Vibe Media to Syndicate Online Hip-Hop, Lifestyle Videos
To Do Saturday: T+L Global Bazaar
LIVESTREAM: NOLA Journalism Symposium on Reporting Vs. Content Generation
A Look at Tobacco Ads in Magazines
How Forbes Writers Follow the Money
Magazine Moves: EatingWell, Travel + Leisure
People on the Move: Garden & Gun, Sunset...
EW Oscar Expert Joins Fandango
Ryan Lochte Dines with Vogue Editors at Lion
Justin Timberlake May Take on New York Mag Restaurant Critic Role
George Lois, Objects of My Affection
Why Earned and Owned Media Won’t Dethrone Paid
Nielsen: U.S. and Global Ad Spend Grew 2.4% in Q2
Publishing in the Viewable-Ad Era
Gawker Books $2 Million in Revenue in a Single Day
Advertisers Push for Do Not Sell Internet Registry
Amazon Seeks to Throw Out Apple "App Store" Advertising Claim
Tablets Driving $20 Billion Mobile Shopping Market
Google Demonstrates Notifications Used As a Platform
How Location Technology Can Change Publishing (and Pay for Content)
News Consumption All About Social and Mobile
Professors: Business Media Needs to Improve Its Twitter Use
Adobe, PepsiCo: Do Fans Mean Much?
This L'Oreal Marketer Is "Bored" of Pinterest, Underwhelmed by Foursquare
Say Hello to Gifts, Facebook’s New Mobile Revenue Stream
Postal Service to Default Again
Editorial: The Wait for Postal Default
A Look at USPS' Network Rationalization Plan
Join MPA for an in-depth, half-day workshop covering the principles and practical application of Responsive Design methodology for magazines.
Come hear how industry leaders like Amazon, Google Play and Next Issue Media are enhancing the consumer experience and planning for growth on the digital newsstand at AMC 2012. SF Oct 14-16. Hurry, seats are going fast.

Redbook: MPA stopped by Grand Central Terminal in New York City yesterday to check out the "Red Carpet to Redbook" station. Treated like VIPs, commuters indulged in glam makeovers, luxurious massages and free giveaways. Sponsors included Mary Kay, Crystal Light, Pop Chips, Kind Healthy Snacks, Aruba, Gold Bond and Pirate's Booty. Check out the pics on MPA's Facebook page.