Thursday, October 4, 2012
10 Ideas for Building Magazine Circulation, Part 2
FMA Day panelists present avenues for growing audience and customer bases through the digital and social realms as well as traditional mediums.
Performance Pay Models: Hearst Tries in Digital
Hearst president and publishing director Michael Clinton describes pay-for-performance techniques that are usually tied to digital extensions, such as tablet devices.
Men's Wearhouse Forms Deal with TheKnot.com
Men’s Wearhouse has entered into an exclusive agreement with TheKnot.com under which it will be the tuxedo provider for the popular Web site.
Google Poised to Let Users Buy Web Content with Google Wallet
Looking to profit where others have failed, Google is planning to enable micropayments for individual articles and other content.
Retailers Asking for Pass Through RDA
Parenting Group Sees Rate Base Increase, Record Web Traffic
Bloomberg Ups Frequency of Luxury Mag Pursuits
People Style Watch Sells Ads on Its Twitter Page
Forbes Teams Up with Cartier for Debut of BrandVoice Video
Martha Stewart Living Omnimedia Releases Three New Food iPad Apps in Partnership with Happy Studio
On Reddit's Internet 2012 Bus Tour
David Blaine Takes on Newsweek/Daily Beast
Details Promotes Matthew Marden, Eugene Tong
Pablo S. Torre Joins ESPN The Magazine
Deborah Needleman Settling In at T
Marjorie Scardino Steps Down As CEO of Pearson, Which Owns Financial Times, Penguin Group and Half of The Economist
Architect of Hearst Tower Chosen for Park Avenue Site
Talking Points Memo Launches Membership Program, Wades into Longform
At Advertising Week: From Hamsters to Wizards, Weirdness That Succeeded
MMA Advises 7% Mobile Ad Spend, Agencies Buy Lower
Tablet Ads Dos and Don’ts
Marketers: Reach Men Through Mobile, Movies
Amazon Breaks Silence on Ad Ambitions in Advertising Week Foray
Ex-Nokia Team to Launch New Phone
Report: 38% of Companies Have a Content Marketing Strategy
Burberry Again Tops L2 Digital Rankings
Twitter Rolls Out Surveys
Should the USPS Be Privatized?