Thursday, October 18, 2012
Touch Me, Tap Me: Users Engage with Digital Magazine Interactivity
In looking at 30,000 ads across 1,000 magazine issues, GfK MRI Starch Digital found a majority of tablet or e-reader edition readers both noticed and interacted with an ad.
Comscore: Mobile Rising- Magazine Readership, Ad Engagement Up!
More tablet owners are reading magazines on their devices, according to the latest data from comScore’s TabLens research service.
At AMC, Forbes Reports Shifting Rev Mix
In a conversation at the American Magazine Conference, Levien was quick to point out that this proportional increase isn’t a result of shrinkage on the print side.
Photos & Highlights from AMC 2012
Newsweek to Go Online Only
SourceMedia Develops Virtual Environment to Distribute Content
Forbes Is a Disrupter in Journalism
Hearst Updates Esquire iPad Edition
VIBE Launches Swipe-able, Mobile News Product
New Wine Spectator App Offers Enhanced Data Search Features
Playboy Gets Political
Hemispheres, Golf Media Team for Feature Stories
Florida Keys Magazine Uses MAZ Digital for digital Launch on Apple Newsstand
Reeves Nelson’s Sports Illustrated Lawsuit Dismissed
Hearst Names Jennifer Levene Bruno Town & Country Publisher
InStyle Names Rebecca Minkoff Contributing Editor
Ex-Harper's Editor Kristina O'Neil to Lead WSJ. Magazine
Lucy Kriz Named W Publisher
Conde Nast International Names Dobrotvorskaya President
Thomas Easley Named AMA Publisher
Time Warner to Retain Its Rights to Superman
NatGeo TV on Terror Alert
NYT's ‘T’ to Get a Redesign
Tablet Ads Deliver Results, but Barriers Remain
The Trouble with "Viewability" As a Metric for Digital Ads
Celebrity Site Wetpaint Shows How Media Can Profit From Facebook
The Future of Marketing Will Rely on Relationships Driven by Data
Facebook Opens Up App Install Ads
FTC Leaning Toward Light Google Penalties
Buyers: We’re okay with Do Not Track
The 161st Anniversary of Herman Melville's novel Moby Dick is upon us. New York has covered this auspicious occasion with
blogs posts on events like marathon live readings of the novel around the big apple, the latest news on a possible M. Night Shyamalan project, even a report on a movie adaptation that brings Captain Ahab and company into... outer space.