Thursday, November 8, 2012
Weeklies Ready Obama Election Coverage
Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers.
The Meredith Sales Guarantee
The Meredith Sales Guarantee revealed a sales lift for the subscriber group ranging from 3% to 36% vs. non-subscribers across the 14 brands that advertised in Meredith titles.
Hearst Takes Equity Stake in Spooky Cool Labs
Hearst Corporation has officially entered the game space with a minority stake in mobile and social game developer Spooky Cool Labs.
Bonnier’s TransWorld SKATEboarding Video Premiere
TransWorld Skateboarding is set to drop its 25th video early next year. "Perpetual Motion" will premiere at the TWS Skate Awards on February 27, 2013, at Hollywood's Avalon Theatre.
Premium Publishers Best Sites for Brand Marketing
Some 63% of marketers believe premium content publishers do a better job of reaching brand goals, compared with 27% on social media, according to a new study.
What Obama's Reelection Means for...
FSS Is Saving Big Bucks, USPS Claims
Wired Makes Two Moves
Dawn Zier Leaves Reader's Digest to Become CEO of Nutrisystem
GQ Style Launch Editor and Stylist David Bradshaw to Launch Men's Line
New Rose Hartman Book Features Vintage Photos of Anna Wintour and Other Notables
IDG's TechSignals Looks to Tap Big Data for Advertisers
People’s New Mobile Philosophy
Time Inc. Adds Subscriptions for All 20 Titles on Kindle Fire
Vogue, DVF Among Major Sandy Donors
Michelle Obama and Jill Biden Being Radiant on Cover of Parade Mag
Time Warner 3Q Earnings Up
For Subs, the Offer Is What Counts
MagNet Rebrands Its Central Data Systems
How News Orgs Break Down the Editorial-Business Wall, Ethically
Photographers Will Soon Be the Most Valuable People in the News Room
Who's Getting Sued in Digital Media and Advertising and Why
News App Pulse Bets Big on Sponsored Content and Bite-Size Content Subscriptions
IDC Predicts Tablet Vs. Smartphone Ad Spend
Mobile Is Key to Cross-Media Marketing Strategy
Samsung Galaxy SIII Beats iPhone 4S to Be Top-Selling Smartphone Globally in Q3
Meet Qriket, the iPhone App That Makes Scanning QR Codes Pay Off — in Cash
Could This Be the Perfect Banner Ad?
The Beauty Brands Best at Digital
You Might Have Gotten an Email from Twitter About Your Account Being Compromised, It’s Real
Tumblr Updates Its iOS App to Be “Completely Native,” Features Redesigned Dashboard, Notifications and Gestures
How to Measure ROI on Pinterest
Content Recommendation Engine Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers
Mix and mingle with the magazine media digerati who are shaping the industry’s future on tablets and smartphones, with a welcome from Mary Berner, MPA President & CEO. Grab a colleague and register (complimentary).
PEOPLE Magazine just added! Join MPA, and special guests from New York Magazine, Glamour, Deloitte Digital & event sponsor EndPlay for a half-day workshop covering Responsive Design for magazines.
Learn how to leverage social media platforms at MPA Digital: Social Media (Dec. 13), a valuable half-day conference designed exclusively for magazine media.
November 08, 2012
Changing the Conversation and New Initiatives, with Mary Berner, President & CEO, MPA. This monthly dinner series provides a forum for leading innovative magazine media pros to convene and share the challenges and successes of creating & curating cross-platform content for tablets and smartphones.
November 28, 2012
Keep up with the rapidly changing rules—and learn how to keep your magazine out of court.