Tuesday, November 27, 2012
M. Scott Havens on Business, Advertising & a Big Bet on Quartz
Scott Havens, President of The Atlantic, talks about his promotion, the state of online advertising, and a little pet project called Quartz.
Audiences may be more fragmented than ever, but fresh faces and reality stars still sell magazines. A look at the celebs who resonated on newsstands this year.
Martha Counts Down to Christmas
A new series featuring Martha Stewart includes 17 videos shot at her home, where she demonstrates holiday recipes, craft projects, decorating, creative gift solutions and entertaining ideas.
Bloomberg L.P. Names Ted Moncreiff Editor of Pursuits
Andrew Perlmutter Joins Newsweek/The Daily Beast
The New Yorker’s Food Issue Is Out
Elle Decoration Launches "Supersize" Volume
Carla Bruni-Sarkozy Guest Edits French Vogue
Fran Lebowitz Featured in CBS' Watch Magazine
A New Look for British Airways' High Life Magazine
Magazines Double Down on Tablet Commitment
Content and Commerce Collide in Grazia‘s iPad Edition
Mag+ Reviewer Updated
Quartz' Delaney and Others on What Mobile Ads of the Future
StumbleUpon’s Take on Native Advertising, Pricing Details
Can an R&D Lab Help Save the New York Times?
Google Play Integrates with Google+
How We Read, Not What We Read, May Be Contributing to Our Information Overload
Holiday Shopping's Great Age Divide
Consumer Confidence Jumps
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
November 27, 2012
MPA Board Room
Adobe will showcase innovative publishers' strategies for growing digital audiences, developing incremental revenue streams and extending brands via robust storefronts, merchandising, social sharing, geo-targeting and more.
November 28, 2012
Keep up with the rapidly changing rules—and learn how to keep your magazine out of court.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.
TIME: As always, TIME's editors will choose the Person of the Year, but that doesn't mean readers shouldn't have their say. Cast your vote for the person you think most influenced the news this year for better or worse.