The Association of Magazine Media

Wednesday, December 5, 2012

Data Points: Tablet Advertising
As publishers expand to more and more platforms, they’re pulling back on the number of costly and time-consuming enhancements, as are advertisers.
Do Publishers Still Need Native Apps?
Given traffic to mobile-web browsers, improvements in HTML5 and other factors, does it make sense for publishers to continue to invest in native mobile apps? NY Mag and others sound off.
Content and Commerce Collide
Media companies are looking for new revenues through selling things, just as more commerce sites are starting to publish. Is it easier for content to transform into commerce, or vice versa?
Nat Geo's Sponsored Social Story-Telling Campaign
In its latest campaign, National Geographic is taking to Twitter and Instagram to help reporter Dan Stone tell his latest narrative, letting readers—and a sponsor—go along for the ride.
Digital Direction at Reader's Digest
Rob Hilliard, CTO for Reader’s Digest, is helping other business leaders at the publication promote digital-only content through Apple's iTunes store, as well as through less traditional venues.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction
Glamour.com Sees Social-Focused Redesign
What to Consider When Re-Envisioning the Web for the Mobile User
Playboy Taps Cushnie et Ochs for Fashion Collaboration
Totally Wired: New EIC Hosts Pop-Up Launch in Soho
All the Happy Young Literary Women: The American Reader Launch Party
To Test or Not to Test—That’s Never the Question
Details' Dan Peres on New Hires, Covers
Sightings: Hearst's Deb Shriver at Her Book Party
Barocci to Retire As ARF Chief, Search for Successor Begins Today
Zite 2.0: Smarter, Snappier Personalized Magazine for iOS
Why BuzzFeed Still Doesn't Cover Business News
IDG Study Finds 95% of Consumers Use Social Media
Study: Effectiveness of Content Marketing Tactics
7 Things to Know About Targeting Millennials
Top Publishers’ Complicated Relationship with Third-Party Sellers
App Revenue Exceeds Advertising and Other Mobile Trends from Mary Meeker
What if Mobile Ads Don’t Catch Up?
AR Struggles to Get Beyond "Wow, Cool"
What's Behind TV's Golden Age?
Adobe Sponsored Content: Men's Health creates an engaging user experience using Adobe Digital Publishing Suite. See how Rodale Publishing strategically designed Men's Health with the smartphone user in mind.
Meredith Wagner has been named Executive Vice President, Communications, of MPA. She joins the association from Women for Women Intl. and Lifetime Networks.
TONIGHT! Join ASME NEXT at this open-bar event for junior print/web journalists: a holiday party featuring a Q&A with GQ Editor-in-Chief Jim Nelson.
Tomorrow is “MPA Digital: Social Media.” Learn how to drive engagement for your brand and connect in more meaningful ways with your audience.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
Sponsor Message
December 12, 2012
The Professor's LOFT
Join ASME NEXT at our next semi-monthly open-bar event for junior-level print and web journalist . . . and hear what a top editor has to say about getting in and moving up in the magazine business. On December 12, we will be speaking with Jim Nelson, Editor in Chief of GQ.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.

Business Insider flipped through the pages of "The Male Mystique," a book about vintage men's ads, and picked out the worst ads from men's magazines in the 1960s and 1970s.