Friday, February 8, 2013
MPA CEO Mary Berner Kicks off Magazine Campaign to Promote Relationship with Readers
Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines, next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.
More on AAM Magazine Circulation Numbers, Digital Circ Growth
MPA CEO Berner said, "It’s question of coming up with strategies that help the retailers position magazines and also to give the consumer something that makes sense." The MPA is in the process of organizing a category-wide promotion around food magazines that will launch later this spring.
Commentary: Publishers Must Understand Digital Platforms and App Ownership
Publishers need to think twice before committing to digital publishing solutions that promote the vendor brand ahead of the publisher or that lock them into inflexible partnerships.
Territo Named SVP of Content and User Engagement at Penton
Digital Magazine Store Magzter Claims 35K Downloads a Day
3 Quick Steps to Get Your Site Retina Ready
Transfers of App ownership Complicate the Often Misunderstood Digital Circulation Story
Cosmopolitan Eyes New Hunk to Recreate Classic Burt Reynolds Centerfold
Hollywood Reporter Replaces Variety As "Night Before" Oscars Fundraiser Sponsor
8 Things I Learned From Reading Every Last Word of Baku Magazine
Nail It Magazine to Launch
Chicago Sun Times Launches Tablet Magazine: Sport
AmericanStyle Suspends Publication Pending Buyout
Readers Weigh In on Payment Deferral for Low-Frequency Magazines
NY Times Revenues Grow on Digital Circ
Incoming News Corp. CEO Says The Daily Was a Great Success, Revenue Aside
The News Media's Breakfast Business in Washington
Mobile Users Shift Alters Web, Facebook Biz
Facebook Glitch Deep-Sixes Web, Several Websites Affected
Zite Updates Newsreader App
Consumers Sharing Data Are More Satisfied
2012 Coupons Not The Same As 2011 Coupons
Brands Tweak Ad Campaigns As USPS Ceases Saturday Delivery
Insert Card Best Practices
Join a must-attend conference that tackles today’s most important issues at retail – driving sales, leveraging change and creating new opportunities. Philadelphia, June 10-12.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
February 07, 2013
In an ever-evolving media landscape, media companies are expected to distribute content from their brands across a variety of channels, platforms, websites, apps, print and more. During this webinar learn how to succeed in today’s disruptive environment, prioritize digital efforts and gain new customers in doing so.
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
Now that the payroll tax holiday has been sacrificed to the fiscal-cliff gods, taxpayers are left to their own devices to prevent a cut in take-home pay. Kevin McCormally at Kiplinger's Personal Finance shows you how to protect your paycheck.