Thursday, February 14, 2013
Solutions to the Crisis Facing the U.S. Postal Service
Joel Quadracci of Quad/Graphics testified at yesterday's Senate committee hearing on the Postal Service crisis. He outlined how critical a healthy Postal Service is to the magazine industry.
Bonnier's Popular Science Uses Video Sell Sheets to Help Hook Potential Clients
Bonnier's Popular Science is taking the venerable sell sheet one step further by including a video of the magazine's editor-in-chief Jacob Ward describing the upcoming issue's content highlights, marrying that with the magazine's pertinent demos.
Golf Digest Launches Golf Digest Stix
Readers were encouraged to sign up with their e-mail addresses and the new digital publication would be delivered to their inbox every Wednesday.
Time Inc.’s Cooking Light Sees Boom from Social, Mobile Audiences
January was a big month for Time Inc.’s Cooking Light as the brand showed significant growth in key metric areas including unique visitors, page views, natural search, social media referrals and mobile traffic.
Video Q&A: The Economist’s Paul Rossi on Mobile and Marketing Services
The brand averages 7.5 million monthly visitors from North America and its global digital subscriber base now reaches close to 120,000, of which 56,000 are from the North American market.
Meredith in talks with Time Warner to Buy Most of Its Magazine Business
Hopes Run High at DeSilva+Phillips Dealmakers Summit
Hearst Hosts Fashion Week Hackathon Amid an Evolving Publishing Industry
QR Codes at Work in Lexus's Sports Illustrated Print Ad
People Moves at Motor Trend, Ad Age, The New Republic and Kiplinger's Personal Finance...
Executive Steeped in Print Joins Online Ad Venture
Tucker Takes Departs Entertainment Weekly
Outside Launches iPad Issue Celebrating Adventure Dogs
In UK, Esquire and GQ Grab the Honours in the Lads' Mags Sector
Why magazines' Circulations Are No Longer As Easy as ABC
Replica Circ Is Contributing Factor to Single Copy Challenges
Opinion: Peretz on the New, New Republic
Pitchfork Founder on the Loss of Music Magazines
NY Times Mines Archives for NatGeo's "Killing Lincoln"
What's the Real Value of Social Media for Circulators?
3 Twists on the Native Ad Model
Ad Collision Costs $200,000 on $1 Million Ad Buy
Microsoft's Windows 8 Tablet Ads Touch Up Brand Recall
Smartphone Sales Near 1 Billion
Barnes & Noble Warns on Nook Business
Tablets Take off; will Media Innovation Follow?
Mobile and Social Grab Spots in Moms' Grocery Carts
Online Sales Cannibalizing Retail? Nope, Says PwC
Report: Google Search Will Generate $5 Billion from Tablets
Selling Digital Ads Is Easy, But That's Actually a Big Problem
Sam Syed, Creative Director, Popular Science, shares the secrets to creating magazine apps readers love, and won’t break your brand’s bank account. NYC, March 27-28.
Swipe 2.0 will kick off with a VIP networking reception on Mar. 27, featuring specialty drinks from NYC top shelf bartender Lucinda Sterling (right), who was spotlighted in the pages of DETAILS. Begin connecting with speakers, sponsors and attendees to the beats of DJ Vida.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
Photo Credit: Brea Saunders
Marie Claire: Fifty Shades of Grey is fiction, but the kinky sex in its pages is very real. One ambitious, assertive woman describes how she became a submissive — and why it's not as fringe as you might think.