Friday, February 22, 2013
Real Simple Marries Mobile and Print via Image Recognition
Real Simple is placing mobile at the center of a recurring front-of-book section that uses image recognition to bring static pages to life, with Digimarc powering the technology.
Glamour's Executive Digital Director Shares Best Practices
Mike Hofman offers 3 tips to measuring & maximizing reader engagement based on Glamour's 5.6 million monthly unique visitors and 6 million social media fans and followers.
Conde Nast Division Taps Vanity Fair, GQ Articles for Films on Mobsters and Horse Whisperers
Conde Nast Entertainment Group, launched under Dawn Ostroff to mine feature and TV properties from the archives of the publisher’s magazine stable, has identified two projects.
Foreign Affairs Among Tina Brown's Must Reads
Brown's first pick is an "absolutely riveting" interview with retired Gen. Stanley McChrystal by Foreign Affairs editor Gideon Rose in the March-April issue.
Tablets Represent Huge Opportunties for Magazines but More Needs to Be Done to Attract Advertisers
Glam Belleza Latina Coming from Condé Nast
The Atlantic's Quartz, The New Republic Among Designers’ Favorite Publishing Sites
The Atlantic's Quartz Publishes Super Secret List of Pulitzer Prize Judges
Mag Bag: Recapping the Week in Magazines
Outside Expands Television Programming
The New Republic's Publisher and Editor in Chief Is All about Cross-Device Synching
More on TIME's Recent Cover Story
More on The Economist's Audio-Only Subs Play
Details Curates Fashion Bloggers for new Style Network
The WIRED Origins of “Argo”
After Buying IGN, Ziff Davis to Shut Down UGO, 1UP, and GameSpy
Dennis Publishing Opens Digital Production Unit
Online Publishers Can Take a Tip from the TV networks
Ad War: BuzzFeed, the Dish, and the Perils of Sponsored Content
Sign of a Comeback: US Carmakers Are Hiring
Kraft, Campbell, General Mills Embrace Digital and Innovation; Ad Production Costs in Crosshairs
Those Rumored Google Stores Are Starting to Make a Lot of Sense
Google Takes PLAs International, Converts to Paid Model
Mobile Devices Grab More Travel Dollars
Samsung Surpasses Apple in Smart Devices
Wearable Tech Devices Optimize Content
Cash Accepted: Square Offers Businesses iPad Checkouts
What Online Ads Really Cost
Recession's Permanent Change: Breadwinning Wives
Despite Cord Cutting, TV Dominates Advertising
Swipe 2.0 will kick off with a VIP networking reception on Mar. 27, featuring specialty drinks from NYC top shelf bartender Lucinda Sterling (right), who was spotlighted in the pages of DETAILS. Begin connecting with speakers, sponsors and attendees to the beats of DJ Vida.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
Havard Business Review's March issue features several insightful pieces on technology, advertising and media. Sunil Gupta warns "For Mobile Devices, Think Apps, Not Ads." Wes Nichols offers "Advertising Analytics 2.0."
The HBR website also features a centralized section of insights and learning on the future of advertising.