Monday, February 25, 2013
The Rise of Long-form Journalism
Magazine Media deliver powerful relationships that influence, inspire and endure, and no one understands that better than Lynda Hammes, the dynamic, young publisher of 91-year-old Foreign Affairs, which sports a revamped cover, layout and brand-new iPad app.
Delish Finds Success
Delish is being expanded this year to quarterly frequency. It will publish issues dated February, May, August and November.
The Atlantic's Content Now on iPhone and Updated App
Every article and post has been reconstructed for a reading experience customized for mobile devices with adjustable fonts, photos and easy-to-read layouts. The March 2013 issue, published yesterday, is available for download (See Official Press Release Below.)
Forbes's Strong Model
Garfield remarks "Forbes magazine itself, that thing they print on paper, seems to be seeing growth both in ad pages and newsstand sales."
Hearst's Michael Clinton Authors The Globetrotter Diaries
Hearst Magazines president/marketing and publishing director Michael Clinton is a licensed pilot and accomplished photographer, and he has used both skills to visit 122 countries on every continent (including Antarctica.)
The Magazine Media Playbook for Digital Success
Swipe 2.0 features insiders + innovators – from Wired, New York, The New Yorker, The Atlantic, Adobe, Forrester and more – sharing winning moves and game-changing insights that will give your brand the competitive edge to grow readership and revenues. PLUS, VIP opening cocktail reception, featuring one of NYC’s top shelf bartenders spotlighted in the pages of DETAILS.
Dinner Honoring VF Editor Graydon Carter
Reports from Essence's 6th Annual Black Women in Hollywood Luncheon
Edible Marin & Wine Country App Launches on AQpple's Newsstand
Elle Australia Launching in October
Roll Call Reporter Heads to MIT
The 2013 Digital A-List
Sequestration: A Weakened Economy Could Prove Disastrous to Many Publishers
Retailers Offer Look at Spending
Kantar Retail: Smartphone Owners More Likely to Use Devices at Home or at Work, Not While Traveling or in Stores
Samsung’s New 8-Inch Tablet Takes on the iPad Mini
New Nielsen TV Data May Not Boost Revs, VOD Could
P&G Plans to Save Money with Bigger and Fewer Ads
Is This the Most Important Person in Advertising?
Microsoft, Pinterest, Tumblr and Twitter Join Apple, Facebook, NBC.com As Latest Victims of Cyber Attacks
Old Media Doesn’t Get New Media, Chapter 203: The Sheryl Sandberg Attack
Brands Adjust to a 24/7 Marketing Model
No News Is Bad News for Women in Media
Songwriters, Playwrights Side With Authors Guild Against Google
Swipe 2.0 will kick off with a VIP networking reception on Mar. 27, featuring specialty drinks from NYC top shelf bartender Lucinda Sterling (right), who was spotlighted in the pages of DETAILS. Begin connecting with speakers, sponsors and attendees to the beats of DJ Vida.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.