CONSUMER MARKETING LAB: IV
Andy Clurman, President and Chief Operating Officer, Active Interest Media, Inc.
REFINING THE REFINERY
Refinery29 takes magazine media DNA and gives it a technological twist, making Refinery29 an online destination that strengthens connections between advertisers and audiences. Stefano and von Borries discuss how concepts from powerful magazine media brands inspired them to create focused editorial content fused with purchase points and social media, and how their innovative approach to commerce and content has fueled their success in a rapidly evolving marketplace.
Justin Stefano, Co-Founder, Refinery29
Philippe von Borries, Co-Founder, Refinery29
Jenny B. Fine, Editor in Chief, Beauty Inc and Associate Editor, Women’s Wear Daily
Top marketers discuss when, why and how they use magazine media to amp up their media mix and suggest new ways magazine media can partner with them for increased engagement and impact.
James Cooper, Editorial Director, Adweek
Guy Forestier-Walker, Executive Vice President, Group Account Director, Havas Media
David Rubin, Marketing Vice President, Hair U.S., Unilever
Marc Speichert, Chief Marketing Officer, L'Oréal Americas
VIEWS FROM THE TOP
Five occupants of the ultimate magazine media "C" suites are leading the industry through dramatic cultural and economic shifts, in an ever-evolving digital landscape. What strategies have helped keep them on top and which ideas have, well, flopped, in their tenure during these turbulent times, replete with challenge and opportunity? The New York Times’ David Carr will explore what keeps the occupants of corner offices up at night, what gets them up in the morning, what they see as the next Big Thing in magazine media—and even what brands (besides their own) they covet most.
David Carr, Business Columnist and Culture Reporter, The New York Times
David Carey, President, Hearst Magazines / AM2C 2013 Chair
Tom Harty, President, National Media Group, Meredith Corporation
Joe Ripp, Chief Executive Officer, Time Inc.
Maria Rodale, Chairman and Chief Executive Officer, Rodale Inc.
Bob Sauerberg, President, Condé Nast
Mary G. Berner, President and Chief Executive Officer, MPA – The Association of Magazine Media