Wednesday, March 20, 2013
Magazines Face New Circulation Requirements
Publishers that don't comply could face sanctions: Magazines with a circulation of more than 250,000 must submit per-issue data through its online Rapid Report database.
Commentary: Media Companies Must Take Stand on Audience Value
Yackanich believes that paywalls and paid content, coupled with better sales and audience monetization, can make the difference, recommending that costs come into line with revenue potential, and focusing on creating great content for digital audiences, as content is still and always will be king.
Using "Sponsored Content" to Keep Viewers Watching
Some deals involve, in addition to commercials on four cable channels that are to begin this week, online ads and advertorials in two magazines, Food Network Magazine and HGTV Magazine, published by the Hearst Corporation in partnership with Scripps.
Publishers Might Do Well to Consider the "Netflix Marketing" Model
How Publishers Define Native
Pushing Editors Into World of Apps
Q&A with Cosmo UK's Louise Court
Southern Living Adds Two Chefs
Country Living Taps Publisher and Chief Revenue Officer
Paul Caine Leaves Time Inc.
Jonny Diamond Resigns as Editor of L Magazine
Complex Media Acquires Men’s Apparel Media Company
Bauer Restructuring Teen Division
ReadWrite Editor-In-Chief Dan Lyons, (AKA Fake Steve Jobs) Is Leaving for Hubspot
The Challenges and Advantages of Female Media Entrepreneurs
Time Out Chicago Going Digital Only
The Washington Examiner to Cease Daily Newspaper, to Launch a New Weekly Magazine
Hudson Booksellers Poised to Take Off Online
Popbitch to Launch Paid-for Online Magazine in UK
Here's When People Actually “Read Later”
Amazon Launches "Send to Kindle" Button for Web Publishers and WordPress
Buzzfeed is Building a Native-Advertising Network
Google Announces "Google Capture" for Hangouts
Initiative Names Meranus Chief Growth Officer
"Digital Omnivores" Devouring Video on Tablets, Study Says
New Metrics Strengthen Evaluation of Digital Impressions
Mobile Tracking Time Ramps Up Brand Marketing
Mobile Payments Still Lack Clear Winner
Online, Offline Marketing Budgets Worldwide to Rise in 2013
Facebook Asks 9th Circuit To Rule Against Pay-Per-Click Marketers
New Law Would Boost Privacy in Email Messages, Cloud Docs
To commemorate ASME's 50th anniversary this year, the editors' group is compiling four lists of the most notable achievements in magazine journalism in the last half century. Nominations are now open.
Mark your calendars for this year's AMC - Magazine Media Conference, taking place Oct. 22-23 in New York City. Details to come.
April 02, 2013
MPA Board Room
Join Zeke Koch of Adobe as he walks attendees through the latest features and enhancements through the latest features and enhancements to Adobe DPS (v.25), a sneak peek at this summer's release (v.26), and how DPS and Adobe Analytics combine to give publishers insights into analytics and engagement like never before.
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
photo credit: Still from the cartoon “Superman: Billion Dollar Limited” (1942)
Kyle Hill guest blogs on Scientific American in a playful bit of speculative journalism. Hill reports on an imaginary press conference held by the Man of Steel, in which Superman's reasons (and the science behind them,) for letting the Chelyabinsk Meteor touch down in Russia are revealed.