Tuesday, March 26, 2013
Print or Digital? With Augmented Reality It's the Best of Both Worlds
Whether it’s the front cover or an ad in the middle of the magazine, augmented digital content can be refreshed by the publisher at any time. “The Read” sat down with Aurasma to learn how augmented reality is becoming more widespread, what AR means for magazines, and the details of their latest publisher partnership with GQ. Register for Swipe now to see the full AR presentation by Aurasma and GQ March 28.
Seventeen Magazine's Search for Real Teen Cover Girl
The annual "Pretty Amazing" contest for girls ages 15-22 has officially launched, with entries open until April 30. The winner of the contest will also win a $10,000 scholarship from Neutrogena.
Bloomberg Businessweek Strikes Delivery Pact with Gannett
On Monday, Bloomberg’s Businessweek publication announced a partnership with Gannett that will make expedited morning delivery available to nearly half of its total North American subscribers.
Variety Launches Weekly Magazine
Last week, after an 80-year run, Variety halted production of its Daily Variety newspaper, but the outlet won’t be disappearing, today the entertainment publication relaunched itself as a glossy weekly magazine.
Computing Looks to the Eyes
Forrester: Consumer Faith in Digital Ads Falling Again, Branded Content Better
Bloomberg Businessweek Gets "Surreal"
Essence Magazine’s Taylor Recruits Mentors
Food & Wine Magazine to Host Best New Chefs Dinner
Esquire Launches in Vietnam
Mad Magazine's Kurtzman Celebrations Underscore Print’s Enduring Power
Q&A with VICE's Shane Smith
Publishing Vet Barbara Zawlocki Prepping Pet-Focused Magazine
VRWAY Launches Digital Travel Magazine on Apple Newsstand
Ex-Condé Nast Exec Richard Beckman Forms Three Lions Entertainment
McGraw-Hill Completes $2.5 Billion Sale of Education Unit to Apollo Global Management
Commentary: A Grave Mistake, RIP Google Reader
Customer Satisfaction Waning With Mobile Apps, Websites
Marketers Could Benefit From a Small Data Strategy: Big Data Is a Damn Mess
WPP, Ford Apologize for Controversial Ads
Dentsu Expected to Close on Aegis Group Buy
Google Launches “Full Value Of Mobile” Calculator
Facebook’s New Ad Plan Is the Web’s Old Plan
Pocket Launches Tool for Publishers
How to Host a Successful Reddit AMA
Nokia Plays Up Asha’s Smartphone Cred with New Premium Developer Program
Japan Times Reaches Deal With Times Co.
Soda Consumption Down to Levels Last Seen 1996
Don’t miss the premier retail conference for the magazine industry. Get the insights and solutions you need to drive sales at Retail MarketPlace 2013, Loews Philadelphia, June 10-12.
To commemorate ASME's 50th anniversary this year, the editors' group is compiling four lists of the most notable achievements in magazine journalism in the last half century. Nominations are now open.
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
March 29, 2013
Partnerships have become an integral part of the magazine media landscape. Execs from Active Interest Media and Ogden Pubs will discuss how partnerships are developed, benefits to both, and problems encountered and solved.
April 02, 2013
MPA Board Room
Join Zeke Koch of Adobe as he walks attendees through the latest features and enhancements through the latest features and enhancements to Adobe DPS (v.25), a sneak peek at this summer's release (v.26), and how DPS and Adobe Analytics combine to give publishers insights into analytics and engagement like never before.
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.